August 11, 2016

Urban Outfitters is Riding the ’90s Nostalgia Wave


In 1996, R&B star Aaliyah became the face of Tommy Jeans. In her TV ads, she wore a red, white and blue bandeau top and baggy jeans that ran an oversized Tommy Hilfiger logo down one leg. Amidst a revived obsession of ’90s fashion, Tommy Jeans returned on Monday with revivals of the same pieces, exclusively sold through Urban Outfitters. It’s the latest partnership for the retailer that hits on throwback trends. 

Complement your rollerblades and moodrings.

Topics: Branding, Culture, Vertical - Fashion, Vertical - Retail