July 25, 2016

Unilever Says Dollar Shave Club Subscription Model Will Be Used for Its Other Brands


Introducing a Dollar Shave Club-style subscription model to other brands in the Unilever portfolio is “undoubtedly” in the pipeline. This loyalty among millennials the Dollar Shave Club has managed to foster is something Unilever is desperately looking to emulate across other categories. It admits that trying to do that internally by “re-educating” would have either been impossible or “taken so long the market would have moved on”.

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Topics: Research and Insights, Branding, Vertical - CPG, Business Model