October 12, 2016

Travel Marketers Must Learn to Deal With Great Expectations


The evolution of technology has largely outpaced the ability of most businesses to harness that technology in reaching their true potential. So what happens when consumers unknowingly transpose the elevated expectations of technology brands—like Amazon, Apple, and Facebook, which power individual experiences that are fully informed by the context of a consumer’s history of behaviors, choices and purchases—onto travel (hospitality, airline, and booking) brands?

What do you expect?

Topics: Digital Marketing, Content Marketing, Digital Strategy, Vertical - Travel, Content Strategy