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Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

The Revolution Will be Digitized

Spearheaded by the flood of wearable devices, a movement to quantify consumers’ lifestyles is evolving into big business with immense health and privacy ramifications. These tracking devices allow individual users to track biometric data in meticulous detail, helping people take personal responsibility for their own health, while the aggregate data being gathered by millions of said devices may reveal patterns in diet, exercise and environment that contribute to disease. The Washington Post examines the data of life

We put a chip in it!

It was just a dumb thing. Then we put a chip in it. Now it's a smart thing. Irreverent Tumblr tracks every ridiculous application of smart technology. You get the impression they’re skeptical about the Internet of Things… Remote-controlled stove knob? What could go wrong…

A Marketer's Quick Guide to the Apple Watch

Tim Cook has said that the Apple Watch is the most personal device they have ever created. Here is what you should know if you plan to tap into Apple’s latest product category. The Nuggets: Watch apps are convenience extensions of an existing iOS App. In other words, you must have an iPhone application in order to have a Watch application. Watch applications, at this time, do not stand alone. The Watch application and the iPhone application can share data, and the iPhone application can perform work on behalf of the Watch application. We cannot currently access any of the sensors on the watch. We can only access the sensors available on the iPhone. The heart rate monitor and the taptic engine are currently out of bounds to all but Apple. We cannot play sounds on the Watch We do not have access to the APIs that allow the watch to control music. Rotation of the Digital Crown cannot be distinguished from the user scrolling. We can only use the Digital Crown for scrolling purposes. The watch does not support multi-touch gestures, such as pinches. We can take advantage of Force Touch to display contextual menus for the current screen. We do not have access to the CPU on the watch, in other words the application that exists on the watch is not allowed to execute any code. UI State:  Backgrounds, Images, Labels, Colors, Timers, and Image Sequences are pretty much all developers can control on the watch itself. Put another way, only Apple can do apps like the Sketch, Tap and Heartbeat Apps. Design and Layout Rules Custom fonts are supported. UI Elements cannot be arbitrarily placed on the screen. Items stack vertically. There is one exception, Groups. Groups can be instructed to layout their children horizontally or vertically. Groups can also hold other Groups. Custom views are not supported. Applications are limited to the Apple provided UI elements. Background images will be your friend for Buttons and Groups. While the application on the watch is active, you: CAN change the size of an object CAN change the transparency of an object CAN Show or hide an object CAN set or update data values CAN change the visual appearance of objects that support such modifications CANNOT add new objects to the interface or change the order of objects already there. One caveat here is that you can hide and show objects. Hiding an object will collapse the space it occupied allowing the things below it or to the side of it to fill the space the hidden object occupied. CANNOT get values of interface elements from the watch. The phone extension tells the watch what to do, not the other way around. CANNOT update the watch interface values without user interaction. The exception here is interval timers. When an interval timer expires and the watch app is active, it can change the value of something. Navigation Paradigms There are 2 kinds of navigation allowed on the watch: Page based Navigation based (Push/Pop) Page based navigation is swiping left and right, think browsing photos. Navigation based is more dynamic, pushing and popping views in response to user interaction. The most important thing to know going into Apple Watch application development is that the watch is currently very limited from an API perspective. The good news is limitations tend to breed creative solutions. The other good news is that BLITZ isn’t just talking about Apple Watch development, we are doing it. Drop us a line with any questions or concerns you may have regarding your marketing or development initiatives around the Apple Watch and we will be happy to answer them for you. We trust you can figure out how to contact us.  

Whiskas Catstacam Lets Your Kitty Take to Instagram

Not only has technology ushered in a new era of innovation and empowerment for humans, but our feline friends as well. Catstacam, a wearable camera from Whiskas Australia snaps cat POV images in effort to better understand these elusive creatures in their natural environments. See the Catstacam in action on PSFK  

Disney’s $1 Billion Bet on a Magical Wristband

“Any sufficiently advanced technology is indistinguishable from magic.” If you want to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip Silicon Valley and book a ticket to Orlando. Using sensored MagicBands, Disney is engineering away friction to create seamless, personalized and arguably magical experiences. Read about Disney’s mission to create magical brand experiences

Why Does the Apple Watch Exist? Who Knows

Tim Cook rattled off a host of Apple Watch features during Monday’s event, but what he failed to communicate was an overarching sense of why the device exists. Where does Apple Watch fit in our lives? How does it replace or complement our phones? Every product needs a purpose. Otherwise, it’s not worth buying. Wired explains Apple Watch’s confusing lack of purpose

The 9 biggest things from the Apple Watch and MacBook announcement

Yesterday’s announcement made clear that Apple is expanding its reach into the luxury market while luring mass-market consumers into its ecosystem with a suite of complementary products. The biggest news involved Apple Watch, the heavily anticipated device that is expected to jumpstart the wearable tech market. Other announcements included a newly redesigned and MacBook, a partnership to launch HBO’s standalone streaming service and updates to Apples health and fitness and in-dash car systems. Read the key takeaways from the Apple Watch event

  • 1 min read
  • March 10, 2015

What Will the Grocery Experience Be Like with an Apple Watch?

The approaching Apple Watch release offers brands and marketers the chance to stretch their creative imaginations and consider the implications of the new technology across industries. One concept transforms grocery shopping into a seamless guided retail experience that combines personalized recommendations with contextual product info and informative push notifications. Wearables could educate consumers about product sourcing and nutrition info, encourage impulse purchases or suggest seasonal ingredients to spice up planned dishes. It’s a bold vision and way for physical stores to compete with ecommerce by creating pleasant shopping experiences. See the concept images and video at PSFK

  • 1 min read
  • March 5, 2015

Wearable Tech Bananas (seriously)

Every year, Dole Japan has helped energize runners by giving out bananas to Tokyo Marathon participants. This year, the company has upped the technological ante by creating the world’s first edible wearable device. Equipped with sensors and an LED screen, the bananas can track runners’ heart rates and lap time, as well as display support from social media. It’s a fun promotional move and a great way to become part of a broader conversation. Evidently, the fruit category is ripe for disruption… Check out the full site here…

  • 1 min read
  • February 20, 2015

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