December 16, 2016

People Can Now Block Alcohol or Parenting Ads on Facebook to Avoid Stirring Painful Memories

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For the first time, Facebook users can now proactively block ads related to a specific topic. Ad preferences have allowed people to say what topics they would like to see -- areas that are most relevant to their interests. Hiding ads is just one update in a series of changes to ad preferences that Facebook is making, including changing the look of its ad preferences page in an effort to make it easier to navigate.

More power to the people.

December 15, 2016

Here’s Why LaCroix is So Addictive

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The internet was going crazy for this stuff and soon, so were we. It quickly took up more space in our fridge than actual food and filled our recycling bins to the top, even after we crushed them one by one. At some point, I started to wonder: What’s actually in this stuff? And why is it so incredibly addicting?

LaCroix's allure.

December 15, 2016

Facebook is in Talks to Buy Its Own Video Shows

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Facebook, which has long relied on other people to provide it with content, is going to start paying for its own stuff, too. Facebook is starting to talk to TV studios and other video producers about licensing shows, with the hope of boosting the social network’s video efforts. The talks, which include discussions for scripted shows, game shows and sports, seem similar to Facebook’s attempt to boost live video earlier this year, when it struck deals with various publishers, including Vox Media, to produce live content exclusively for the company.

So much for not being a media company.

December 13, 2016

Facebook’s Latest Measurement Error Irks Marketers

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When it comes to measurement errors, the third time is even less charming than the second and first. Last week, it was reported that Facebook had been miscalculating how often users react to live videos and how often users like and share links posted on Facebook. Because the error is the third of its kind since September, some marketers are questioning Facebook’s maturity. BLITZ’s director of social, Kevin Wright, says “given the frequency and severity of the errors being discovered, Facebook should be proactively reaching out to their partners.”

Proactivity is key.

December 13, 2016

Snapchat Adds 4 New Features, Including Much-Requested Group Chat

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Snapchat today revealed four new features for its app, as it pushes forward to become as popular as possible in the face of increasing competition for the attention of consumers and marketers. It's the company's latest product-related move in what's becoming an arms race in terms of which app has the best features, including other prominent players such as Instagram, Facebook, Twitter, Periscope and others. 

Ready, snap, chat.

December 9, 2016

Advertisers are Cooling on Snapchat Live Stories

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Viewership for Live Stories has been flat, at best, for more than a year. In June 2015, a Snapchat executive told Recode that Live Stories averaged 20 million viewers within a 24-hour window. This year, the company has told advertisers that Live Stories average 10 to 20 million viewers per day, with multiple buyers confirming that in most cases daily viewership for Live Stories has gone down — especially since Snapchat pushed Live Stories and Discover content lower down the Stories page.

Live stories, dead stories.

December 8, 2016

How Facebook’s Measurement Errors Have Eroded Marketers’ Trust

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The aftershocks of Facebook’s measurement errors continue to ripple across the advertising industry. While Facebook has emphasized that the flawed figures — such as average watch time, organic reach and video completion rates — did not affect how much money it charged advertisers for their campaigns, that doesn’t mean advertisers and their agencies haven’t been affected. Just ask BLITZ’s Director of Social Media, Kevin Wright, who shares how some marketers have been shook up.

Years to build, seconds to destroy.

December 7, 2016

How Birchbox is Using Snapchat to Drive Sales

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Snapchat might be a hard nut to crack for many brand marketers because of its lack of metrics. But Birchbox knows how to turn its Snapchat followers into buying consumers through a simple trick: Vanity URLs. Over the Black Friday and Cyber Monday weekend, Birchbox created a simple URL — birch.ly/Steals — exclusively for Snapchat to showcase its special holiday deals like Kiehl’s skincare set. The company saw more traffic to its site from this hack than organic Facebook posts.

Short, simple, snap.

December 2, 2016

Snapchat Discover Publishers See Viewership Drop By a Third After Platform Tweaks

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For Snapchat Discover media publishers, the platform giveth and the platform taketh away. Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop. Two Discover publishers said they noticed about a 33 percent drop in daily viewers after the change.

Starting from the bottom.

December 2, 2016

Confessions of an Instagram Influencer

1200x-1.jpgEarlier this year, an anonymous social media executive ranted on Digiday that marketers were essentially throwing money away on influencers, whom the ranter characterized as talentless. Because advertising budgets will inevitably flow to any medium where large numbers of people are spending large amounts of time—Instagram has attracted a sort of professional class. These “influencers,” as they’re known, are media properties unto themselves, turning good looks and taste into an income stream. Some swear the work is difficult, some dispute that.

A day in the life.

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