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Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

AMPlifier - Social Media Industry Update - Week of April 19, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM WILL ENABLE USERS TO CHOOSE WHETHER THEY WANT TO HIDE POST LIKE COUNTS IN NEW TEST Instagram chief Adam Mosseri has now officially confirmed the launch of a new test that will enable IG users to choose whether they display post Like counts or not within the app. Read More INSTAGRAM PROVIDES TIPS ON HOW BRANDS CAN UTILIZE UGC [INFOGRAPHIC] As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit, both for feed and Stories posts. Read More TIKTOK SHARES NEW AD STRATEGY TIPS, BASED ON RESPONSES FROM 25,000 USERS With TikTok on the rise, and on track to become the next billion-user platform, an increasing number of marketers are also looking to the app and considering if and how they might integrate the platform into their promotional efforts. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of April 12, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. FACEBOOK LAUNCHES TEST OF NEW, CLUBHOUSE-LIKE APP AS IT LOOKS FOR ANGLES ON THE AUDIO SOCIAL TREND Facebook's experimental NPE team has released yet another new app, this time focused on the rising interest in audio social, though with the addition of alternate elements to hopefully enhance the engagement process. Today, NPE has launched a beta test of 'Hotline', a web-based app that incorporates the engagement features of Clubhouse with more visual and text tools, including optional video streaming for hosts and speakers. Read More TIKTOK ADDS NEW MUSIC-TRIGGERED VISUAL EFFECTS TOOLS TikTok has added a range of new visual effects that are triggered by sound, providing new creative options within your TikTok clips. Read More LINKEDIN ADDS NEW PROFILE FEATURES, INCLUDING VIDEO COVER STORIES AND 'CREATOR MODE' LinkedIn's looking to help users share more of their personal story, and maximize their on-platform presence, with the addition of a range of new features for individual member profiles in the app. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of April 5, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. LINKEDIN IS ALSO DEVELOPING AUDIO ROOMS, TAPPING INTO THE AUDIO SOCIAL TREND Given the rising popularity of Clubhouse and audio-based social interaction, and its capacity for connecting professionals around niche, industry discussions, it will likely come as no surprise to find out that LinkedIn is also developing its own audio rooms product to tap into the trend. Read More INSTAGRAM OFFICIALLY LAUNCHES TIKTOK-LIKE REMIX OPTION FOR REELS After it was recently spotted in testing, Instagram has now officially launched its new Remix option for Reels, which enables Reels creators to add their own take to eligible Reels clips, which can help fuel content trends. Read More   TIKTOK LAUNCHES NEW 'PLAYLISTS' FEATURE TO GROUP CLIPS INTO THEMED COLLECTIONS This could be a great way to boost engagement with your content on TikTok. Late last week, TikTok began rolling out a new 'Playlists' feature with selected creators, which enables users to group their TikTok clips into themed collections. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of March 22, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER BEGINS TESTING A WAY TO WATCH YOUTUBE VIDEOS FROM THE HOME TIMELINE ON IOS Shortly after Twitter announced it would begin testing a better way to display images on its app, it’s now doing the same for YouTube videos. According to a new post on Twitter’s Support account, the company will today start testing a way to watch YouTube videos directly from your home timeline within the Twitter iOS app. That means you’ll be able to click and play a video without having to leave the conversation you’re currently viewing.   TWITTER IS WORKING ON A DEDICATED TAB FOR SPACES As Twitter continues to develop its new audio Spaces tool, in order to tap into the latest social engagement trend, it's now looking at how it improves Spaces discovery, and maximizes awareness of in-progress conversations. FACEBOOK ADDS NEW MONETIZATION OPTIONS FOR CREATORS, INCLUDING ADS IN SHORT VIDEO CLIPS Facebook has announced a range of new monetization options for creators, with a focus on short video clips - which could put more pressure on TikTok, which is still working on its own revenue-share programs. That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of March 15, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM TESTS NEW AUTO-CAPTIONS OPTION FOR INSTAGRAM STORIES This would be a welcome addition for many social media managers. Instagram's currently testing out a new 'Closed Captions' sticker for IG Stories, which generates automated captions for your Stories clips in a range of text formats. Read More FACEBOOK OFFICIALLY LAUNCHES TEST OF OPTION TO SHARE INSTAGRAM REELS TO FACEBOOK Facebook has been working to quell the app's growth where it can, and stop both Facebook and Instagram users from migrating across to the short video app. Read More   TWITTER IS TESTING A NEW, FULL-IMAGE DISPLAY IN TWEET TIMELINES, SUPPORT FOR 4K IMAGES Twitter is testing a new way to display images in tweet timelines, which would see full images shown in tweets, as opposed to cropped previews. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of March 8, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. PINTEREST ANNOUNCES NEW MARKETING TOOLS, INCLUDING 'PINTEREST PREMIERE' VIDEO ADS As part of its first-ever Pinterest Presents' marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. Read More TIKTOK'S NEW TV-CONNECTION OPTION COMES TO US HOMES Get ready to watch more TikTok, on a much bigger screen. Back in December, Samsung announced a new deal with TikTok to enable Samsung Smart TV owners in Europe to watch TikTok clips on their TV sets. Now, the company has confirmed that the same capacity is coming to the US, with most of its 2021 smart TVs able to access the TikTok-connected app Read More TWITTER EXPANDS TEST POOL FOR SPACES, PREVIEWS NEW SCHEDULING FEATURES Twitter is working fast to develop its Spaces option as it seeks to ride the wave of popularity of the new audio social trend. Over the last week, Twitter has continued with that push, expanding Spaces access to more users and testing out new features, like Space scheduling and labeling tools, to give users more options with their audio chats. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of March 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER RE-LAUNCHES TEST OF WARNINGS ON POTENTIALLY HARMFUL TWEET REPLIES Twitter is now re-launching the alerts, with a new format, and further explanation as to why each reply has been flagged. Read more CLUBHOUSE FACES NEW SECURITY QUESTIONS AFTER SIGNIFICANT DATA BREACH The latest comes as a result of hackers gaining access to Clubhouse audio, and re-recording that data into third-party streams. Read more 15 TIKTOK TIPS TO MAXIMIZE YOUR BRANDED CONTENT EFFORTS This overview of tips from the team at Socialtyze covers everything from choosing topics to user demographics to hashtags on the platform. Read more That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of February 22, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. IS CLUBHOUSE THE NEXT BIG SOCIAL MEDIA PLATFORM FOR BRANDS? If you’ve been spending much time on social media lately you’re probably seeing some of the online buzz about the emerging new social audio platform Clubhouse, and more recently, the Twitter-backed competitor, Spaces, which has just launched in Beta. Read More TWITTER CONTINUES TO QUICKLY EVOLVE ITS CLUBHOUSE COMPETITOR 'SPACES As audio social platform Clubhouse continues to gain momentum, Twitter is working to quickly evolve and roll-out its own version of the same, with Twitter Spaces gradually trickling out to more users, and getting new feature upgrades in line with user response. Read More NANO INFLUENCERS: WHO ARE THEY AND HOW TO WORK WITH THEM [INFOGRAPHIC] When mapping out your influencer marketing strategy, the most common approach is to go for the biggest names, who'll offer you the biggest audience reach, and thus, the best return on your ad spend. But don't overlook the value of those with smaller, but more engaged, communities, who can also help connect you with the people who are increasingly more likely to buy from your brand. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of February 15, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSIGHTS FROM 22 MILLION BUSINESS POSTS ON SOCIAL MEDIA IN 2020 [INFOGRAPHIC] The team from Socialinsider recently conducted a new social media industry benchmark study in which they analyzed over 22 million business posts on Instagram, Facebook, and Twitter, covering brands from 35 different industries. Read More FACEBOOK IS REPORTEDLY DEVELOPING ITS OWN CLUBHOUSE CLONE "In news that will surprise absolutely no one, Facebook is reportedly now in the process of developing its own Clubhouse clone, as it looks to nullify the rapid growth of the audio social app." Read More SHOPIFY EXPANDS ITS 'SHOP PAY' IN-STREAM PAYMENT PROCESS TO FACEBOOK AND INSTAGRAM SHOPS Shopify has announced a new integration with Facebook which will enable Shopify users to purchase items via its 'Shopify Pay' payment system when buying in Facebook and Instagram Shops. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of February 8, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM TESTS REMOVING THE OPTION TO SHARE FEED POSTS WITHIN STORIES As you can see in this screenshot, shared by social media expert Matt Navarra, Instagram is now conducting a test which stops some users from sharing feed posts within their Stories. That, interestingly, means that you can now share tweets in your IG Stories, but you can’t share Instagram posts, while you can also share IGTV previews, but not normal feed updates.   INSTAGRAM ADDS 'RECENTLY DELETED' FOLDER TO SAFEGUARD AGAINST MISTAKEN POST REMOVAL "Now, for the first time, you can review and restore deleted content in the Instagram app. [...] Photos, videos, reels, IGTV videos and stories you choose to delete are removed from your account immediately and moved to the Recently Deleted folder."   INSTAGRAM'S DEVELOPING A TIKTOK-STYLE VERTICAL FEED FOR STORIES Instagram is working on a new vertical Stories feed, which would mean that you swipe up or down to view newer/older Stories.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

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