Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
Gartner's latest research into the state of the mobile industry is a dire warning to all phone manufacturers. The financial analysis firm believes that the growth in smartphone sales will fall to a single digit, half the rate it was in 2015. It's hard to think that people buying 1.5 billion devices in a calendar year is a bad thing, but for companies who make profit on scale, it's a nightmare. Who, that can afford a smartphone, doesn't already have one?
TLDR: AMP Agency conducted a survey, ‘How the Class of 2016 Will Change the World of Marketing’ to try to understand the implications of this generation’s behavior on brands and consumers in the marketing realm. To get this information, we went straight to the source and surveyed 153 college freshmen from the Boston area on their media consumption, marketing attributes, and affinities. Coming out of our survey four years ago we learned: There were over 22MM + College Students in the U.S. On average, they own 6.4 tech devices They spend 14.4 total hours with tech devices daily They have over $405 billion in total spending power They talk to parents 27.7 times per week on average 74% of them expect to graduate debt free We also predicted that this class of 2016 would change the future of technology and marketing as we know it in the following ways: The College Bubble Has Burst New, more cost efficient ways of experience content It’s All About Status Share and Comment - the new Show and Tell Byte Sized Consumers Ballin' on a Budget Media on Demand "It's not online and offline. Its online or asleep" Now that this Class is graduating, we've taken the time to reflect on our predictions and analyze if they did in fact come true, while providing another outlook on our assumption of the landscape for 2020, which we believe might look something like this: Data is King Thanks to advancements in technology and a continually decreasing cost of entry, big data will be easily enabled and managed Increased Demand for Video Content Video content will continue to dominate screen time Mobile eCommerce will Drastically Increase Be prepared for mobile shopping to skyrocket by 2020 So is your company ready for 2020? We are here to help. We are a team of 200+ talented characters who love creating smart ideas for today, tomorrow and beyond. Click here to contact us to learn more.
From its humble beginnings as the "World's Largest Bookstore," Amazon has gone on to dominate many segments of retailing, to the extent that it has helped cause the demise of a number of brick-and-mortar chains. Love it or hate it, Amazon has had a huge impact on all our lives. Who will Amazon come for next?
When Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they’d help brands turn mobile browsers into shoppers. But they haven't found much traction, with experts saying brands are finding that individual social media posts don't generate enough lasting engagement to drive sales. There's just too much content.
As big-box stores struggle to meet the lowest of earnings projections and shutter dozens of stores nationwide, one type of brick-and-mortar retailer is thriving: the dollar store. Hollar, an online dollar store launched in November, has seen 50 percent month-over-month growth for six consecutive months. By April, it had reached $1 million in monthly sales. Part of Hollar’s success is offering a convenient way for moms to shop from their mobile devices. Today, the Santa Monica based company is announcing its plans to manufacture products of its own. Who says a dollar can't buy anything?
It's been a tough few weeks for retailers, and today is no different. But there is one exception: while the SPDR S&P Retail ETF is down over 4 percent, Amazon shares are up over 2 percent. Looking at revenue from electronics and general merchandise at Amazon, the trend is obvious - Amazon has seen continued growth in its retail business with the expansion of its Prime offerings. Amazon, the exception to the rule?
The e-commerce giant is partnering with Tyson Foods to create a meal kit service (a la Blue Apron) through Amazon Fresh, its grocery delivery arm. “Tyson Taste Makers” is Amazon's latest effort to win share in the massive food and grocery market. Easiest grocery run ever.
Facebook announced today that it will begin implementing its “dynamic ads” on Instagram – bringing you ads for items you may have left in your shopping cart without purchasing. When those overpriced boots haunt you wherever you go.
In companies like Unilever, the e-commerce department is now doing the work that would have been divided among 2 or 3 sales and marketing functions. Why? Shoppers don’t distinguish the difference, especially in ecommerce, and retailers have become omnichannel, not to mention they are also publishers and important distributors. So it’s important for these functions to operate as one department, cohesively. The walls need to come down.
The growing - but still specialized - market for vinyl records is generating more revenue than the music on YouTube, one of the biggest destinations on the Internet. Drastic shifts in listener behavior (CDs and downloads have been gradually abandoned as streaming has become the platform of choice) leave the music industry fighting over pennies while waving goodbye to dollars. So far streaming has not saved the music business