August 17, 2016

To Get More Out of Social Media, Think Like an Anthropologist


There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. As such, it offers managers a source of insight they never had — social listening. In order to appreciate this qualitative data and extract meaning from it, managers have to think like anthropologists and jettison many of the scientific principles that underlie traditional hard science research.

Where the secret sauce lies.

Topics: Social Media, Research and Insights, Digital Strategy, Inspiration