April 20, 2016

The world’s most counterfeited brand isn’t a luxury label

You may associate knockoffs with products such as handbags, watches, and jewelry, but the numbers suggest it’s actually Nike that gets copied more than any other brand in the world. The report from the Organisation for Economic Co-operation and Development estimates that the Nike counterfeits had a total value of $461 billion in 2013, about the same value as the illegal drug trade.

Learn more about the multi-year, international brand study.

Topics: Vertical - Fashion, Vertical - Retail