May 26, 2016

The Rise and Fall of Nintendo’s Miitomo: Why Downloads Don’t Matter

While we suspect that the Nintendo brand earned Miitomo many downloads, the game struggles to keep users interested. The game’s weekly churn of more than 50% means that over half of the users on a given week won’t come back and play it again the following week. For some apps that don’t need frequent use this isn’t a problem, but for games like Miitomo that are designed for frequent use, churn at this level foreshadows a quick decline. 

Downloads only show a narrow slice of the picture.

Topics: Research and Insights, Innovation, Vertical - Gaming, Metrics, Technology