November 7, 2016

The Economist Ditches Pinterest and Tumblr, Renews Focus on Linkedin


In a platform world, publishers face tough decisions on where to place their resources. In August, The Economist faced this head on and axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn. The publisher had been experimenting on Pinterest for the past six months. But even with a social media team that had grown from two to 10 people, The Economist couldn’t make it click.

Not for the serious.

Topics: Digital Marketing, Social Media, Digital Strategy, Advertising, Content Strategy