September 23, 2016

The Auto Industry’s Real Challenge


In the auto industry, there is a major disconnect between expectations and reality, especially with regard to the next five to seven years. Autonomous vehicles will likely take considerably longer to become prevalent than is anticipated, and by that time, the industry will probably look quite different. While automakers are already pouring millions into winning the AV race, they run the risk of ignoring the more imminent threats that could sink them before the race even begins. 

Ready, steady, go.

Topics: Research and Insights, Vertical - Automotive, Culture, future