“SEO is changing. SEO is evolving. SEO isn’t bad. It’s just different.” There are hundreds of little things that go into the bigger picture of doing SEO and it takes many years of experiencing what works and what doesn’t to truly do a good job. The most seasoned SEO experts understand that each individual business requires a different set of SEO tactics to succeed and knows just where to funnel the most resources for maximum effect. This is where John Liu, our expert SEOer at BLITZ, steps in.