November 16, 2016

Tastemade's Getting 20 Million Monthly Views (But No Revenue) From Its Instagram Stories

Tastemade-Featured.jpg

In October, Tastemade’s main Instagram channel generated 20 million views on its Instagram Stories content. The account, which publishes three to four stories per week, is consistently getting more than a million views per story. That’s the good news. The bad news: Tastemade isn’t making any money off any of these views. Instagram doesn’t offer the opportunity for publishers to run ads in Instagram Stories, and Tastemade hasn’t tried any brand integrations yet.

No dollars for you.

Topics: Social Media, Video, Instagram, Monetization

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