June 27, 2016

Talk to Me: Why Retailers Shouldn’t Overreact to the Voice Search Revolution


If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we account for the differences in typed search vs. voice search. But retailers, don’t go changing your paid search practices just yet; not much is going to change.

Stay calm and continue optimizing.

Topics: Research and Insights, Innovation, Search - SEO & SEM, Vertical - Retail