July 7, 2016

Snapchat’s Memories Opens Stories to Pre-Produced Photos and Videos

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Yesterday Snapchat unveiled Moments, a new section in its mobile app that will house saved versions of people’s snaps that could be edited with new text, illustrations and filters then posted publicly or shared privately. Being able to access and republish old snaps is a big deal, considering the app’s reputation for having the memory of a goldfish. But that’s not even Snapchat’s biggest move beyond ephemera.

Finally, Snapchat gives in to #TBT

Topics: Social Media, App Development, Innovation, Content Strategy

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