April 7, 2016

Snapchat Killed the Millennial Star

Snapchat is to the 25-year-old and under what Facebook was to millennials. It has become the third-most popular social network with 100 million users a day under the age of 25. And Snapchat represents huge generational differences – young people giving undivided attention, having no interest in their own history, and loving expiration dates.

It’s past time for advertisers to embrace Snapchat.

Topics: Social Media, Millennials, Consumer Insights

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