June 1, 2016

Snapchat Inks Multiyear Deal with Wimbledon

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The partnership comes as the social giant has revealed its British user number for the first time, claiming that it now has 10 million active daily users in the UK, making Britain its second largest market behind the U.S. The three-year Wimbledon deal with the All England Tennis and Croquet club will see Live Stories at the tournament shared on Snapchat. As part of the deal, Snapchat will also sell ad spots to sponsors, which include Stella Artois and Häagen-Dazs.

Will this finally help Wimbledon engage with a younger audience?

Topics: Social Media, Integrated Campaigns, Branding, Advertising, Vertical - Entertainment and Media

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