June 21, 2016

Snapchat and Facebook Fight to Get Users and Brands to Overshare

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Facebook may be the dominant player in social media, mobile advertising and news, but Snapchat is the most formidable competitor it’s ever encountered. Snapchat has a great feel for what its more than 100 million daily users want, and it moves fast. Combine that with its attractive demographics and you can see why these two companies are now battling it out in one of the most passive-aggressive rivalries since the Cold War.

A rivalry worth millions.

Topics: Social Media, Innovation, Branding, Culture

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