August 25, 2016

September Issue Ads By the Numbers


Thousands of pages of September issues landed on newsstands this week with a thud. For brands and retailers advertising in the issue, it’s the fashion equivalent to the Super Bowl. But as readership of print magazines declines and online content and mobile apps jockey for attention alongside the monthly print issues, advertisers are being forced to adapt. However, the move from traditional print advertising to dynamic, digitally infused advertising has been slow, and in 2016, it shows.

Numbers don't lie.

Topics: Digital Marketing, Research and Insights, Digital Strategy, Vertical - Fashion, Advertising, Metrics