October 10, 2016

Respect the Format: Stop Chopping Up Spots to Make 'New' Content


Marketers today have a tough job. They are tasked with creating ever-increasing amounts of content, on tighter budgets and turnarounds, for a myriad of platforms and formats. For those producing video, the solution to this very modern situation isn't new or innovative, but rather builds on a very old practice: cutting longer spots into shorter ones of varying lengths.

This is how it should be done.

Topics: Digital Marketing, Digital Strategy, Advertising, Video, Content Strategy