July 27, 2016

Reddit Will Let Brands Sponsor Posts From Regular Users


Reddit has a bold plan to earn more advertising revenue and it involves letting big name brands sponsor the posts of regular users. The ad program, which is slated to go live on August 4th, is part of a renewed effort to make the social news site more profitable. A brand like Taco Bell could seek out content on Reddit that fits its marketing campaigns — let's say a photo of a human-sized Crunchwrap Supreme created by an avid T-Bell fan – and display the post on different parts of the site and target specific users the brand wants to reach.

This isn't your traditional display advertising.

Topics: Digital Marketing, Social Media, Innovation, Digital Strategy, Advertising