May 5, 2016

Reaching Millennials With Old School Billboards at Music Festivals

How to market to millennial consumers is a great mystery for most mainstream marketers. It turns out that one of the best ways to reach millennial music fans - particularly superfans - is a very old school form of advertising - billboards. And its even better if those activations are supported in social media.

Making the most of the drive to Coachella.

Topics: Social Media, Digital OOH Installations, Millennials

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