October 11, 2016

Publishers Become Retailers in the Market For Survival

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Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation combined with insufficient revenues from online advertising, many publishers have added other strings to their bows – from membership clubs to global events – in order to survive. One area many are investing in is e-commerce. Condé Nast has just launched Style.com, an e-commerce business that’s arguably one of its most significant ventures.

Buy this sweater then vogue for me, darling.

Topics: Vertical - Retail, Vertical - Fashion, Digital Strategy, Innovation

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