October 11, 2016

Publishers Become Retailers in the Market For Survival


Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation combined with insufficient revenues from online advertising, many publishers have added other strings to their bows – from membership clubs to global events – in order to survive. One area many are investing in is e-commerce. Condé Nast has just launched Style.com, an e-commerce business that’s arguably one of its most significant ventures.

Buy this sweater then vogue for me, darling.

Topics: Innovation, Digital Strategy, Vertical - Fashion, Vertical - Retail