September 19, 2016

NFL’s First Twitter Stream Gets Good Reviews


The NFL and Twitter have agreed to stream every Thursday Night Football game this season, and the viewers reviews are in. The quality of the stream was good, with a crystal clear picture on phones, computers and set-top boxes. The ease of use was also impressive, as it would play immediately and didn’t even require having a Twitter account. Overall, Twitter seems like a good partner for the NFL to have. The biggest question facing the NFL may be whether it can find digital partners willing to pay anything close to the amount of money that the TV networks pay.

Game on.

Topics: Digital Marketing, Social Media, Digital Products, Advertising, Vertical - Entertainment and Media, Content Strategy