June 1, 2016

Mondelez Makes Moves to Look More Like a Media Company


Mondelez International, the snack-food giant behind brands like Triscuit crackers, Toblerone chocolate and Nutter Butter cookies, is getting into the media business in hopes of reaching consumers who are increasingly avoiding advertising. Mondelez will invest in content properties and intellectual property that will enable it make money from selling distribution rights, advertising and brand integrations. 

Here are the first three new initiatives planned.

Topics: Integrated Campaigns, Advertising, Vertical - CPG