August 1, 2016

Mercedes-Benz Uses Influencers to Reach Millennials


One big challenge for most luxury brands today is how to appeal to a younger demographic without losing the extravagant feel of the brand. For Mercedes-Benz, that means creating compelling content on social — especially collaborating with influencers — to amplify what the brand is and why millennials need a Mercedes-Benz.

Showrooms are going social.

Topics: Social Media, Vertical - Automotive, Digital Strategy, Millennials, Social Influencers