July 27, 2016

Lufthansa is Selling Seats on Flights Through Airbnb


Facing headwinds, Lufthansa has quietly listed seats on its planes on Airbnb. “Our cabin isn’t in the woods, but in the sky!” exclaims the ad, offering a roundtrip ticket from New York to Frankfurt for $885, including taxes, in premium economy. Lufthansa isn’t just being cute by tapping the Airbnb platform. It’s trying to fill its planes.

Doorman not included.

Topics: Digital Marketing, Integrated Campaigns, Digital Strategy, Vertical - Travel