June 6, 2016

Love and Sex are a Swipe Away but Finding Friends Digitally is Still Hard


Online dating is a billion-dollar industry, but swiping for new friends is still a little awkward for users and investors. There are quite a few digital services designed to connect people with new friends, but even some "friending" services’ creators acknowledge online friendmaking isn’t widely embraced. There’s simply a social stigma attached to announcing too loudly that you need to make friends.

The friending space is the next frontier.

Topics: Digital Marketing, Research and Insights, Digital Strategy, Culture, Dating