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Jess and Jobs: a 21st Century Love Story

Steve Jobs died last week and it made me sad. It's confusing because I don't know the man, but his death tugged at my heartstrings in a way that was unique, and I believe it may be because of how his creations have shaped my life. His first computer came out the year that I was born and it is possible that this is what initially connected us, but from that point on Steve Jobs and I have had what can be best described as a lifelong love affair.

Looking back on the beginning of our relationship I remember that I learned to type on the original Macintosh that looks like a concrete block (and is now prominently featured in museums and lofts as pieces of kitschy art, mostly to remind me of how old I am). At first introduction to Apple I marveled at the triangular cursor that I could move by manipulating the old rectangular mouse, and I made sure to regularly clean the device to ensure it worked properly. It was like it innately understood what I wanted to do, and it helped me get there. It was all so new and exciting when I listened to those first versions of a LaserWriter printer screech out my rudimentary illustrations, and when I first played Oregon Trail'?¦ oh I was in a new, heavenly world. When my family upgraded to a Macintosh II it was as though I was seeing the world through new eyes, and my sisters and I spent hours working our way through the trails of the game. Mac always had a way to bond the three of us together over these games and it was as a united Margolis-Pineo team we learned what polio was and how to feed our virtual families, and we often made it all the way to Oregon. (Well, someone usually died along the way.)

Middle school rolled around and so did a required computer class, and thankfully our school had all Macintosh computers so we got to stay together during this awkward time. Learning to type was required for both boys and girls (only made mandatory for boys the year before!), so we used this time to flirt and print out pages of filthy words. The printers worked faster so we could get away with it at this point, and because I was already so comfortable with my old friend I didn't invest much time into learning during this class. Taking the flirting out of the classroom we'd spend hours at night using our dial-up internet to chat via AIM on our Mac at home. Was my affinity with the adolescent boys, or at the beautiful ease of communication with my Mac? I'll never be sure.

Then came high school and we both changed so much. I walked the line of nerd-dom, and my old familiar Mac was barely recognizable. The new iMacs sported a bright blue back and pod-like shape, something very new and wild for my book-ish tastes. Unfortunately, the new iMacs were much more popular than I was and there was always a waiting list to use the new space-age computers, so I barely got any time alone with cool, high school Mac. And when my older sister got a new iMac and ran off to college with it, I was insane with jealousy and completely devastated. I thought I knew them so well!

When it was my turn to go to college I worked all summer to buy myself a new iBook ' the same one I still use today. Like an old married couple we know each other so well that our time together is seamless and comfortable ' it knows all of my deepest, darkest searches. To spice up our romance I introduced an iPhone in to the mix last year, and the three of us have been a happy trio ever since. While it pains me to be without my iBook, I never have to leave the house without my iPhone.

The Apple Company and Steve Jobs have been a part of my life longer than most of my closest friends and having them grow with me has shaped the way I've lived my life. Does it all have to come to an end now that Steve Jobs is no longer around to put his visions in to practice? No. I know that while the pioneer of these creations is gone it doesn't mean that his legacy and our affair is, and I am excited to see where the next chapter of our love story will take us.

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Predicting the 2020 Console War Winner With Google Trends

Console wars were back in late 2020 with the release of the next gen systems. Although one console was the clear winner, both Xbox Series X and PS5 saw record numbers for units sold. We looked to Google search trends to see which console would come out on top. As we continuously look at search trends throughout the year, we noticed that one console stood out over the other. We wanted to see if we could use this data to predict which console would sell more units. Major Date Announcements On September 9th, Microsoft announced that the Xbox Series X would release November 10th. Microsoft also announced the price of both editions, $499 for the Xbox Series X and $299 for the all-digital Xbox Series S. Pre-orders were announced to go live September 22nd. Sony did not release their pre-order or release date info for another week. During the PlayStation Showcase on September 16th, Sony announced the PS5 would release November 12th and would cost $499 ($399 for the all-digital). Sony then ended the event with a surprise announcement that pre orders would go live the following day, September 17th. Pre Orders Google searches for both Xbox Series X and PS5 skyrocketed after the announcements. The search queries with the highest increase in volume were queries related pre orders, price, release date, and retailer availability. Comparing exact match queries, PS5 had almost 4 times as many searches as Xbox Series X for pre orders, price, and release date. According to search trends, the most popular retailer to pre-order an Xbox from was Amazon, and for PS5 was Walmart. Xbox searches September 2020: Xbox series x pre order – 1,800,000+ queries    Xbox series x price – 550,000+ queries    Xbox series x release date – 370,000+ queries Xbox series x pre order amazon – 110,000+ queries PS5 searches September 2020: PS5 pre order – 7,500,000+ queries PS5 price – 1,800,000+ queries PS5 release date – 1,500,000+ queries PS5 pre order Walmart – 300,000+ queries Post Launch According to Google trends, search interest for the PS5 pre orders was double that of Xbox Series X pre orders. The sales numbers confirmed these trends. Through the first 4 weeks of sales, the PS5 sold 1.5 times more units than the Xbox, both globally and in the US. Consoles sold globally through first 4 weeks: PS5 Global sales – 3,368,098 units Xbox Series X global sales – 1,817,303 units Consoles sold domestically through first 4 weeks: PS5 US sales: 1,389,963 units Xbox Series X US sales: 988,641 units After launch, we saw “restock” queries skyrocket as retailers everywhere were completely sold out. We saw similar trends here as we did with pre order queries, with PS5 restock queries outnumbering Xbox Series X queries almost 4 to 1. “Restock” searches November 2020: PS5 restock – 2,200,000+ queries Xbox series x restock – 500,000+ queries “Restock” searches December 2020: PS5 restock – 5,000,000+ queries Xbox series x restock – 800,000+ queries Overwhelming Demand Crashes Retailer Websites Both consoles saw an unprecedented demand online due to COVID-19 restrictions at physical retail locations. This caused retail websites to struggle to keep up with the demand. In some cases, the demand was too much, and the websites went down temporarily. When these sites were down, consumers turned to Google search for answers. During the month of September, the Best Buy website went down multiple times. The queries “is best buy website down” and “best buy site down” had the most volume during that time. “is best buy website down – 5,400+ queries “best buy site down – 2,400+ queries During November, the Walmart website went down on multiple occasions. The queries “Walmart website down” and “Walmart site crash” had the most volume during that time. “Walmart website down” – 6,600+ queries “Walmart site crash” - 5,400+ queries As we continued to track search interest daily, we found there was more buzz for the PS5 over the Xbox Series X. When we compared the most popular keywords for each, PS5 queries had over twice as much volume as Xbox queries. We were able to accurately predict that PS5 would outsell the Xbox Series X, as the search trend data directly correlated to sales. All brands should be paying attention to search trends in order to have a better understanding of the marketplace, their own brand health, and the search interest in their competition. If you liked this article, we invite you to learn more about our SEO services.

AMPlifier - Social Media Industry Update - Week of March 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER RE-LAUNCHES TEST OF WARNINGS ON POTENTIALLY HARMFUL TWEET REPLIES Twitter is now re-launching the alerts, with a new format, and further explanation as to why each reply has been flagged. Read more CLUBHOUSE FACES NEW SECURITY QUESTIONS AFTER SIGNIFICANT DATA BREACH The latest comes as a result of hackers gaining access to Clubhouse audio, and re-recording that data into third-party streams. Read more 15 TIKTOK TIPS TO MAXIMIZE YOUR BRANDED CONTENT EFFORTS This overview of tips from the team at Socialtyze covers everything from choosing topics to user demographics to hashtags on the platform. Read more That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency Wins 4 Hatch Awards

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