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January 12, 2017

If People Are Price-Sensitive To Ethical Products, Then Redefine The Pricing Scheme

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It’s challenging, if not impossible to make domestic, ethical clothing at prices that are both affordable for consumers and sustainable for brands. Fast fashion has been accelerating the pace of creation and consumption, and dragging the perception of real value into the ground. Even as people spend less on clothing in raw dollar amounts, they are still buying more stuff than ever before. But given the perception problems the apparel industry has right now, it's full of opportunities for a psychological evolution.

 

The power of shifting perception.

Topics: Vertical - Fashion, CSR

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