June 21, 2016

How to Put More Emotion in Storytelling


Advertising in the "Mad Men" era was glamorous, powerful and creative. Ideas from psychology and sociology merged with cutting-edge cultural trends to create powerful, iconic campaigns that verged on art. The problem with digital advertising now is that they have forgotten a key tenet that advertisers in the 1950s and 1960s understood: the goal of advertising is not to convince people, or make them think something. It's to make them feel something.

It’s as simple as that.

Topics: Content Development, Branding, Inspiration, Consumer Psychology, Advertising, Content Strategy