July 26, 2016

How Meredith's Magazines are Shifting to Video


At many publishers, the answer is video. Meredith, parent of Martha Stewart Living, Better Homes and Gardens and 16 other food, parenting and lifestyle titles, is no different in emphasizing the shift to video, which is coveted by publishers for its high ad rates and for the prominence that platforms like Facebook give it in feeds. Meredith produces 500 original videos a month, which get 80 million unique views.

Where words fail, videos speak.

Topics: Content Marketing, Digital Strategy, Branding, Video, Content Strategy