June 28, 2016

How Amazon Prime Became a Successful Loyalty Program


Amazon Prime is the greatest and most misunderstood loyalty program ever created. This is a loyalty program with no point system. It’s $99 a year to be a part of. Prime is not about free shipping or fast shipping. There are no discounts. Prime, at its core, is about changing consumer behavior by reducing friction - and companies and brands could learn a lot.

The price is right.

Topics: Connected Personalization, Customer Journey, Vertical - Retail, Customer Service