June 28, 2016

How Amazon Prime Became a Successful Loyalty Program

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Amazon Prime is the greatest and most misunderstood loyalty program ever created. This is a loyalty program with no point system. It’s $99 a year to be a part of. Prime is not about free shipping or fast shipping. There are no discounts. Prime, at its core, is about changing consumer behavior by reducing friction - and companies and brands could learn a lot.

The price is right.

Topics: Customer Journey, Customer Service, Connected Personalization, Vertical - Retail

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