Digital Strategy

How Airbnb Uses Data Science to Improve Their Product and Marketing


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Having grown quickly from a niche site providing accommodations for high profile events, Airbnb turned the hospitality and travel industry on its head and generated a great deal of press and brand recognition in the process. Since its humble beginnings, Airbnb has made no secret of its heavy use of data science to build new product offerings, improve its service and capitalize on new marketing initiatives. Here's how they do it – and what you can learn from them. 

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