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Our most recent guest blogger is Hannah Romaine, 16, from Walpole, MA. We asked Hannah a few questions about her shopping habits and brand preferences, and what she believes the future has in store. Here are her answers to our questions:

What type of the shopper do you consider yourself to be?

I consider myself a shopper that always has something in mind. This means when I'm shopping I don't necessarily go into the store not knowing what I'm looking for. I always have a style or outfit in mind. I do have stores that I shop at frequently and ones I would never shop at but I'm not necessarily picky. The main thing I look for is comfort. If I find something I like but it's not comfortable, I won't buy it. I also try to be reasonable with pricing. It's easy to find cute clothes that are affordable. The quality of the clothing is also something I keep in mind. Overall I consider myself to be a good shopper that doesn't spend too much, and knows what she is looking for.

What do you look for in the brands you use?

I look for good quality clothing and prices. I want to be able to pay for what I get, not spend too much money on something not worth it.  If something looks really cute but is made out of cheap material I wouldn't buy it.  The quality of the clothing is really important because you want to be able to wear it a lot, and you want to look good. I hate when I wear something once and it comes out of the wash with a rip, or already shrunk. However, it is all about looking good, and having something cute. Before, my parents used to buy a lot of my clothes, and now I am buying a lot more of my clothing, so price has become more and more important to me, and I do not have a lot to spend. There is a point where something becomes just too much money. I prefer prices at Forever 21, but I would save up to buy something designer because I feel like it would be better quality.

What types of things do you spend most of your money on?

Most of the money I spend goes toward shirts. This is because there are several different types that can be styled different ways when worn. A lot of my money also goes to shoes. There are so many different kinds of shoes. You need a few pairs for every season, and not all of them run cheap. It's good to have nice shoes, because they'll last longer. I hate when I have a pair of shoes that I wear a lot and they get worn out quickly. I want them to be able to last. Most of the money I spend really goes in

to the things I need most, with the best quality.

What item that you have purchased best represents your personality?

I have many items that express my style and personality. One item in particular is my purse.  It's a mono sling that is made out of earthy tones, and several patterns and patches. It's not too flashy or extravagant. I feel this represents me because it's a lot like my own style. I don't wear anything too flashy, and I like to dress in earthy tones. It's a very casual bag, so I bring it almost everywhere. Like my personality, I'm not too fancy.

If you had $2,000 of your own, what would you do with it once it was saved?

If I had $2,000 saved up, I would probably use a little of it for necessities, and save the rest. I think it's a good idea to save your money, but also important to have some for emergencies. One thing I would not do is spend it all. Continuing to save up the money would help you out in the future. So I would not go waste it on some expensive clothing or shoes. I'm not the type of person that gets over excited when they have a large amount of money and tries to spend it. I buy what I need, and do my best to save the rest.

What do you want to be when you grow up?

I'm not sure what I want to do when I grow up, but I have several things that interest me. My dream job would have to be working for a magazine. Or anything along the lines of that. I would love to go into something involving fashion. I also love art, so any job that really fits those descriptions would be amazing.

How do you think the brands and products you buy will change when you get older? (30 years old)

When I'm older I think most of the brands I shop at now will become less popular as more brands come into the picture. I also think that as new things are introduced they will become extremely pricey. It will all be about brands competing against one another, because brands are getting a little less important as they used to be. Nowadays, it is becoming more and more about what something looks like, and style, opposed to where it comes from. However, there will always be those brands everyone loves, and will pay a lot for. I think that those brands will get pricier, and pricier because people will still pay for them. It depends on how much people value the brand. However, I think things like Forever 21 and places like that will become more common because they produce styles that everyone will buy for less money.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. No Pumpkin Spice Here We joke about the obsession with Pumpkin Spice and how more and more products get rolled out each Fall for us to consume. We didn’t see that trend appear in our collection of search queries, but we did see other Fall trends - namely Football. Yes, College and Professional football are back in season and so are the keywords associated with each sport. We have a good list of phrases to share. Google celebrated its own birthday and Taylor Swift partnered with Google and took over everything, we think. There was a lot of interest in political figures and Apple released a new iPhone. Lastly, our need for information about severe weather was plain and visible in our research and we’ll examine the timeline of a couple of tropical systems. Google Celebrating Google As we stated in the August 2023 report, there has been a bit of a dry spell when it comes to keyword queries topping the 10 million query mark in a 24 hour period. Well, Google’s birthday brought an end to the drought. Its Google's 25th birthday - 9/26/2023 - 10,000,000+ queries This phrase was attached to a click on Google’s updated logo that was animated, showcasing all of the previous logos and ending on a modified one where the number 25 was used. Congrats, Google. Let’s see where the next 25 years bring. Taylor’s World Let’s just say it’s been quite a month for Taylor Swift and search interest. First, she partnered with Google to provide an interactive way to figure out the previously unreleased songs to be added to her re-released album “1989 (Taylor’s Version).” Google produced 89 puzzles that people could solve to learn the names of the new songs. You can see some interesting queries make the Daily Trends list. Taylor Swift vault - 9/18/2023 - 500,000+ queries Taylor Swift - 9/19/2023 - 1,000,000+ queries Love - 9/19/2023 - 200,000+ queries New York City - 9/19/2023 - 100,000+ queries According to some sources, there was a glitch that occurred and prevented people from progressing with solving all the puzzles. The issue was reportedly fixed by Google and 33 million complete puzzle sets were solved by Wednesday September 20th. Moving on, there was news that Taylor was dating an NFL player. Did you hear about that? Well, the first rumor hit on the 16th and then interest really peaked on Sunday the 24th when she attended a Kansas City Chiefs game. Taylor Swift - 9/16/2023 - 500,000+ queries Travis Kelce - 9/24/2023 - 5,000,000+ queries Travis Kelce is not a stranger to these monthly search trends reports (he was the top searched phrase on September 5th) but he is in a different stratosphere for sure. Other Phrases From The Entertainment Industry There were other phrases that made the list related to the Entertainment Industry outside of Taylor Swift keywords. It’s an odd assortment. First off, Jimmy Buffet passed away on the 1st but the search interest was recorded on the 2nd. Jimmy Buffett - 9/2/2023 - 5,000,000+ queries Country music singer Zach Bryan announced the end of his boycott of Ticketmaster with dates for his The Quitin Time Tour. The next day he was arrested in Oklahoma. Zach Bryan - 9/6/2023 - 500,000+ queries Zach Bryan - 9/7/2023 - 1,000,000+ queries In other legal news, Danny Masterson, the actor who starred in the TV sitcom, That ‘70s Show was sentenced to 30 years to life in prison on the 7th. Keywords related to the show and his co-stars made the list. That '70s Show - 9/7/2023 - 1,000,000+ queries Ashton Kutcher and Mila Kunis - 9/11/2023 - 100,000+ queries :Lastly, MTV’s VMAs were held on the 12th, leading people to search for the highlights and news and the only film that made our collection of the daily top 3 was a Hulu exclusive. VMAs 2023 - 9/12/2023 - 500,000+ queries No One Will Save You - 9/22/2023 - 100,000+ queries September Holidays Last month had a couple of holidays that were queried heavily. Labor Day - 9/3/2023 - 5,000,000+ queries Mexican Independence Day - 9/14/2023 - 200,000+ queries The Labor Day numbers were helped by a Google Doodle. Interest in Mexican Independence Day peaked on the 14th. Regarding Government Officials It was a busy month for people related to the federal government for different reasons. Mitt Romney announced he was not going to run again for US Senate on the same day that US Congresswoman Lauren Boebert was asked to leave a musical performance in Denver. Mitt Romney - 9/13/2023 - 200,000+ queries Boebert - 9/13/2023 - 100,000+ queries Later in the week, a CCTV video of the incident in the theater was released and search interest in the US Representative peaked higher. Boebert - 9/15/2023 - 500,000+ queries The Senator from New Jersey, Bob Menendez, was charged with bribery charges on the 22nd. Bob Menendez - 9/22/2023 - 500,000+ queries The last week of the month was filled with other phrases related to politics. Government shutdown 2023 - 9/25/2023 - 200,000+ queries Cassidy Hutchinson - 9/26/2023 - 100,000+ queries Republican Debate - 9/27/2023 - 200,000+ queries Dianne Feinstein - 9/29/2023 - 2,000,000+ queries People seeking information of this year’s potential government shutdown made the daily top 3 on the 25th. American former White House aide Cassidy Hutchinson released a book entitled Enough about her time during the Trump administration. The second Republican Presidential Candidate debate was held on the 27th and the senior Senator from California passed away on the 29th. Maybe They Are Fighting For Clicks Colorado Buffaloes football has been quite the phenomenon this season and the timeline of keywords proves it. Colorado football - 9/1/2023 - 500,000+ queries Deion Sanders - 9/2/2023 - 1,000,000+ queries Colorado vs Nebraska - 9/9/2023 - 200,000+ queries Colorado football - 9/15/2023 - 5,000,000+ queries Colorado football - 9/15/2023 - 2,000,000+ queries Deion Sanders - 9/17/2023 - 500,000+ queries Colorado vs Oregon - 9/22/2023 - 1,000,000+ queries Colorado vs USC - 9/30/2023 - 1,000,000+ queries The AMP Agency team will keep an eye on this topic to see if the team’s popularity continues for the rest of the season. They certainly didn’t do well against Oregon. There are college football programs besides Colorado’s and here are the rest of the phrases that made the list. Georgia football - 9/1/2023 - 200,000+ queries LSU football - 9/2/2023 - 500,000+ queries Clemson football - 9/4/2023 - 500,000+ queries Michigan State football - 9/9/2023 - 500,000+ queries Ohio State vs Notre Dame - 9/23/2023 - 500,000+ queries It’s always interesting to get a measure of the team’s fan base by seeing the search volume in Google Trends. NFL The National Football League started up their season and here’s the timeline for the month including Travis Kelce, who had a bone bruise injury on the 5th. Travis Kelce - 9/5/2023 - 500,000+ queries NFL - 9/7/2023 - 5,000,000+ queries NFL - 9/10/2023 - 2,000,000+ queries Aaron Rodgers - 9/10/2023 - 2,000,000+ queries Cowboys - 9/10/2023 - 2,000,000+ queries Aaron Rodgers - 9/11/2023 - 5,000,000+ queries Eagles - 9/14/2023 - 1,000,000+ queries Cowboys - 9/17/2023 - 500,000+ queries Chiefs - 9/17/2023 - 500,000+ queries Nick Chubb Injury - 9/18/2023 - 2,000,000+ queries Steelers - 9/18/2023 - 1,000,000+ queries 49ers - 9/21/2023 - 1,000,000+ queries Miami Dolphins - 9/24/2023 - 1,000,000+ queries Raiders - 9/24/2023 - 500,000+ queries Bengals - 9/25/2023 - 500,000+ queries Packers - 9/28/2023 - 1,000,000+ queries Injuries to Nick Chubb and Aaron Rodgers were also search worthy. Segueing to the other type of football and also player injury, there was only one instance of Inter Miami that made the daily top 3 in September 2023. Inter Miami - 9/3/2023 - 500,000+ queries Lionel Messi suffered an injury and did not play another game last month; therefore, the interest has dwindled. Here’s The New iPhone (Same as the old iPhone) As typical, Apple announced their new iPhone in September. This year, it was the 15th. iPhone 15 - 9/12/2023 - 2,000,000+ queries Looking at last year’s announcement, the query volume was higher. iPhone 14 - 9/7/2022 - 5,000,000+ queries Should we infer anything from the drop in search interest? Maybe. The anecdotal reaction is that the new model isn’t much different from the previous model. Weather It’s Hurricane Season and we saw search queries tracking Lee and then a tropical storm that made landfall on the 21st. Hurricane Lee - 9/5/2023 - 200,000+ queries Hurricane Lee path - 9/6/2023 - 1,000,000+ queries Hurricane Lee path - 9/6/2023 - 200,000+ queries Tropical Storm - 9/21/2023 - 200,000+ queries As we wrap up the report, we continue to look up and gaze at the Harvest Moon. Full moon September 2023 - 9/26/2023 - 200,000+ queries Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The Curiosities of August 2023 In August 2023, the most searched topics were varied. Some we could have predicted like the return of college and professional football, but others we could not including many natural and weather-related occurrences. Taylor Swift made our collection twice during the month along with other entertainment topics. The world of gaming had a month as three keywords related to that industry made our list. The former president’s legal troubles continued and sparked search interest in his latest indictments. Every Inter Miami game seems to be tracked by Google’s search audience and we’ll dive into the timeline of those queries. Lastly, once in a blue moon we see searchers wanting to know more about our planet’s natural satellite and we’ll examine that topic to wrap up the month. Let’s get into it! The Most Queried Keywords There were three keywords that drove over five million queries in a day. The first phrase was connected to the fire on the island of Maui. The second phrase captured the interest of the Finals game of the Women's World Cup where Spain was victorious and the third was related to the Indian Space Research Organisation’s Chandrayaan-3 lander touching down on the moon Maui Fire - 8/9/2023 - 5,000,000+ queries Women's World Cup - 8/19/2023 - 5,000,000+ queries ISRO - 8/22/2023 - 5,000,000+ queries It’s been a while since we have recorded a phrase that has driven over 10 million queries in a 24 hour period. We’ll see if this trend continues for the remainder of the year. Things That Entertain Taylor Swift’s Eras tour has been a major success and with new dates released and the USA leg of the tour wrapping up, her name as a keyword made our list. Taylor Swift - 8/3/2023 - 200,000+ queries Taylor Swift - 8/10/2023 - 200,000+ queries We will see if she continues to drive queries as she takes the stage again in November for three nights. Here’s a rundown of the most searched shows and movies last month: Only Murders in the Building - 8/8/2023 - 100,000+ queries Heart of Stone - 8/10/2023 - 200,000+ queries Ahsoka - 8/22/2023 - 200,000+ queries One Piece live-action - 8/31/2023 - 200,000+ queries Only Murders in the Building kicked off its third season on Hulu and the show Ahsoka from the Star Wars universe premiered on Disney+ on the 22nd. The Gal Gadot film Heart of Stone was released on Netflix along with the show One Piece, which is a remake of an animated TV series based on a Japanese manga series. Big Month For Gaming We usually see maybe one query related to gaming in a month. In August 2023, we saw three. Two were related to game titles and the other phrase was the name of a famous gamer. Baldur's Gate 3 - 8/3/2023 - 200,000+ queries Kai Cenat - 8/4/2023 - 500,000+ queries Starfield - 8/30/2023 - 500,000+ queries Baldur’s Gate 3 was released on the 3rd and the preload for Starfield preload began on August 30th for XBox on Steam. Kai Cenat, an American Twitch streamer, held a giveaway in Union Square, Manhattan on the 4th and it devolved into a riot. He was arrested on a few charges including inciting a riot. Yep, Still Didn’t Win As we had in July 2023, we had more lottery fever in August. Mega Millions Drawing - 8/4/2023 - 1,000,000+ queries Mega Millions drawing tonight - 8/8/2023 - 200,000+ queries The Mega Millions drawing on the 8th had a jackpot winner, which was estimated to be around $1.55 billion. Terms of a Political Nature With two indictments and the release of a mug shot, Donald Trump’s last name made our list three times in August 2023. Trump - 8/1/2023 - 500,000+ queries Trump - 8/14/2023 - 500,000+ queries Trump - 8/24/2023 - 2,000,000+ queries With 2 million queries, it appears that people really wanted to see his mug shot. There were other political topics that were queried last month. Here’s the list of the rest of them. Ohio Issue 1 - 8/7/2023 - 1,000,000+ queries Republican debate - 8/23/2023 - 1,000,000+ queries Prigozhin - 8/23/2023 - 500,000+ queries Mitch McConnell - 8/30/2023 - 500,000+ queries On the 7th, voters in Ohio struck down Issue 1, which is a measure to immensely raise the signature and approval thresholds for citizen initiatives to amend the state constitution. The first debate of the Republican candidates for president in the upcoming election was held on the 23rd. Also, Yevgeny Prigozhin was reported to be killed in an airplane crash after leading a short-lived rebellion against the Russian military in June. On the 30th, Kentucky Senator Mitch McConnell had another episode where he froze up as he did on July 26th. We Have Both Kinds of Football Know this: If Lionel Messi plays for your team, people will search. Inter Miami - 8/2/2023 - 500,000+ queries Inter Miami - 8/6/2023 - 500,000+ queries Inter Miami - 8/11/2023 - 200,000+ queries Inter Miami - 8/15/2023 - 500,000+ queries Inter Miami - 8/23/2023 - 500,000+ queries The Miami International Football Club had 8 matches in the month of August. The dates of 5 of them drove people to search for more information about them and the team. We think this pattern will continue throughout the MLS season. You know that summer is almost over when the NFL queries start up again. Here’s the breakdown from the preseason: NFL - 8/3/2023 - 200,000+ queries Patriots - 8/10/2023 - 200,000+ queries Dallas Cowboys - 8/12/2023 - 200,000+ queries Eagles - 8/12/2023 - 200,000+ queries Chiefs - 8/13/2023 - 200,000+ queries Eagles - 8/17/2023 - 100,000+ queries Washington Commanders - 8/21/2023 - 200,000+ queries Steelers - 8/24/2023 - 100,000+ queries Trey Lance - 8/25/2023 - 500,000+ queries Did your team make the list? If so, it has a loyal and search empowered fan base. For Trey Lance fans, he was traded on the 25th from the 49ers to the Cowboys. College football started its season at the end of the month and Google was there for it. We collected these two phrases in our list. College football - 8/31/2023 - 200,000+ queries Nebraska football - 8/31/2023 - 200,000+ queries As we have seen in the last 4 years, gridiron football will be the most popular sports topic until the Superbowl (February 2024). Stay tuned for a large number of team-related keywords. Natural Occurances Beyond the wildfires in Maui, there were hurricanes, an earthquake, and celestial visions to be searched. Here is a rundown of all them. The Perseids were on display between the 11th and 13th and people wanted to know how they could see them. Meteor shower - 8/11/2023 - 200,000+ queries Meteor shower - 8/13/2023 - 200,000+ queries Hurricane Hilary impacted the US west coast last month. See the timeline of interest from the 16th through the 20th. Hurricane Hilary - 8/16/2023 - 500,000+ queries Hurricane Hilary - 8/17/2023 - 2,000,000+ queries Hurricane California - 8/17/2023 - 500,000+ queries Hurricane Hilary tracker Live - 8/18/2023 - 200,000+ queries Tropical Storm Hilary - 8/19/2023 - 1,000,000+ queries Hurricane Hilary Tracker - 8/20/2023 - 200,000+ queries As the storm made landfall, there was an earthquake that occurred at the same time. What a coincidence. Earthquake - 8/20/2023 - 500,000+ queries On the US East Coast, Hurricane Idalia was the storm that drove people to search. Hurricane Idalia - 8/27/2023 - 2,000,000+ queries Hurricane Idalia path - 8/27/2023 - 500,000+ queries Florida Hurricane - 8/28/2023 - 500,000+ queries Lastly, with the second full moon of the month, people queried for three straight days to learn more about the “blue moon”. Blue moon - 8/28/2023 - 200,000+ queries Super Blue Moon - 8/29/2023 - 200,000+ queries Blue Moon 2023 - 8/30/2023 - 1,000,000+ queries With all that is happening in the world, it’s nice to think we still have time to look up and take in the view.‘ Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

This post is part of our ongoing blog series highlighting our CMS practice at AMPXD; learn more about how we select CMS solutions through our other stories. As a large worldwide enterprise software organization with multiple product teams, marketing teams, customer communities, and outreach programs; VMware knows the daily challenges of managing a robust blog ecosystem and its content.. With over 40 different corporate blogs, VMware tasked our CMS experts at AMPXD with creating and managing a centralized authoring environment. Before our engagement the VMware teams had disparate blog instances in multiple platforms which made both content and user administration difficult to coordinate and manage. The organic growth of the various blog platforms also created the situation where they lacked brand consistency with various blogs’ look-and-feel resembling different brands. This lack of cohesion resulted in end users browsing between properties having jarring experiences as brand assets and user interface elements were unique to each blog. The AMPXD team in coordination with VMware stakeholders audited their internal workflows and business needs and identified WordPress Multisite as the ideal platform to enable blog authoring for the entire organization. The extensibility and control features of creating a WordPress Multisite network allowed for consistent user interfaces via brand controlled themes, a centralized user repository integrated with SSO, and one true dashboard to manage content and sites across the organization. AMPXD completed the migration of the existing VMware corporate blogs to the WordPress platform and, as part of the work, unified all of the disparate user interface elements of the blogs into one true corporate blog theme. The VMware blog network now has consistent styling elements whether you are browsing content from VMware Latin America or reading about the latest tips for utilizing vSphere The flexibility of the WordPress platform and the ability to create multisite blog networks has enabled VMware to create a robust blog ecosystem with over 40 blogs specialized to VMware products and disciplines. Utilizing content syndication mechanisms, VMware now has one blog space that is an aggregate of all corporate content across the blog network, giving customers one portal to discover and consume corporate content from across the whole ecosystem. By centering on the authoring workflow and optimizing the WordPress platform, the VMware team’s ability to easily manage authors, themes, system integrations and plugins has allowed the enterprise to focus on creating rich content and communities. Over the course of our ongoing series of posts around technology, we will share stories of uniquely different CMS solutions in practical implementations. If you have an upcoming CMS project or need to discuss content management strategies, the team at AMPXD would love to assist you with your needs. Reach out to us via our Contact Us form. You can also read about our entire suite of Experience Design and Website Development capabilities on our Services Page.

  • 3 min read
  • September 14, 2023