August 31, 2016

Gatorade is Running a Serena Williams Snapchat Video Game Ad


Gatorade is pushing the boundaries of Snapchat with a video game ad tied to the U.S. Open. The old-school tennis game features 22 levels with each representing one of Serena Williams’ Grand Slam wins. Level 23 will unlock on September 10, the day of the Women’s Finals, should Williams win.

We're not waiters, but boy, can we serve.

Topics: Social Media, User Experience, Innovation, Advertising, Vertical - CPG, Gamification