September 13, 2016

Even Newspaper Ads Aren't Declining As Fast As Desktop Ads

The next two years will not be kind to the now rapidly declining desktop ad industry. Zenith predicts that spending on smartphone ads will eclipse their desktop counterparts much sooner than anticipated — possibly as soon as next year — as people do more of their web browsing on smaller devices.

I'm moving on to mobile.

Topics: Research and Insights, Mobile Web Development, Digital Strategy, Advertising, Metrics