eMarketer recently published an article where they compiled rapid-response polls from different sources that looked at how individual’s attitudes toward the Coronavirus vary among age groups
If you only get your information from social media and other online platforms, you may have seen some common narratives like that millennials are fairly unconcerned about COVID-19 or that older individuals are the least worried.
An ABC News/Ipsos poll looked at how worried a variety of age groups were of actually getting the coronavirus.
- 18-29: 83% were worried
- 30-49: 75% were worried
- 50-64: 79% were worried
- 65+: 82% were worried
With people having to stay inside, many are turning to streaming services to occupy their free time. A Morning Consult survey looked at what percentage of each generation were planning to spend more on streaming services during this time.
- Millennials: 26%
- Gen X: 16%
- Boomers: 15%
Other polls mentioned in the article included who has been impacted financially, who is spending more on streaming music, and who were seeing their friends less. Check out the full article here: https://www.emarketer.com/content/varying-attitudes-among-age-groups-towards-coronavirus-show-that-marketers-need-to-look-past-anecdotal-stereotypes