November 1, 2016

E-Commerce Spending To Match Stores For Holidays

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In Deloitte’s annual holiday research, they forecast that this could be the first year where online gift spending equals that of physical stores. The survey results do draw skepticism, as e-commerce still represents only a small fraction of total retail spending. The survey also found that mobile phones would continue to serve as a bridge between physical and virtual shopping, with 56% browsing items via phone, and 43% using them for purchases.

‘Tis the season for online shopping.

Topics: eCommerce

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