November 1, 2016

E-Commerce Spending To Match Stores For Holidays


In Deloitte’s annual holiday research, they forecast that this could be the first year where online gift spending equals that of physical stores. The survey results do draw skepticism, as e-commerce still represents only a small fraction of total retail spending. The survey also found that mobile phones would continue to serve as a bridge between physical and virtual shopping, with 56% browsing items via phone, and 43% using them for purchases.

‘Tis the season for online shopping.

Topics: eCommerce