September 21, 2016

Digital Readiness Gaps


For many years concerns about “digital divides” centered primarily on whether people had access to digital technologies. Now, those worried about these issues also focus on the degree to which people succeed or struggle when they use technology to try to navigate their environments, solve problems, and make decisions. In this new analysis, the attitudes and behaviors that underpin people’s preparedness and comfort in using digital tools for learning are explored.

Are you a cautious clicker?

Topics: Digital Marketing, Digital Strategy, Consumer Psychology, Consumer Insights, Digital Life