April 21, 2016

Digital Advertising Revenue Jumped 20% in 2015

Mobile, social and programmatic drove digital advertising revenues to $59.6 billion in the United States during 2015, a 20 percent jump compared to 2014. Digital video reached $4.2 billion, a 30 percent rise year over year. Social media advertising brought in $10.9 billion, up 55 percent over 2014.

 

More stats from the IAB

Topics: Media, Advertising

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