November 8, 2016

Cracking the Operational Analytics Nut

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Many times when analytics managers or business people are interested in analytics, they reveal that performing some analytics on data is not the primary problem they have. “We have to get the analytics integrated with the process and the systems that support it,” they say. This issue, sometimes called “operational analytics,” is the most important factor in delivering business value from analytics.

Mission difficult, but not impossible.

Topics: Research and Insights, Digital Strategy, Analytics

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