In 2016, Big Media is beginning to look like Star Wars' Galactic Empire. The major corporations find themselves attacked by scores of small digital media brands, independent creatives and new content formats that are slowly picking away at their dominance and scale. Despite this, rather than try something new, most incumbents are focused on doing the same thing they've always done, just bigger. Scale matters, but it wasn't sufficient to stop the Rebel Alliance. Hollywood should take note.