Imagine a craft beer that evokes the feeling of Martha's Vineyard'the perfect summer spot to release your inhibitions and enjoy the local island culture. Jonathan Blum, a longtime seasonal resident of Martha's Vineyard, had this dream for almost 20 years and recently made it a reality with the help of AMP Agency.
Launching Memorial Day, Bad Martha faced the challenge of entering an already crowded marketplace. As such, they needed a solid brand identity, positioning, online presence and a great tasting product to drive awareness and sales.
Leveraging the insight that craft beer fans and advocates are excessively passionate about beer and need to see the details and understand the vision that makes the Bad Martha Beer brand unique, AMP Agency helped craft the brand lore. To properly communicate the interesting story to craft beer enthusiasts, AMP created a highly visual, dynamic website.
Why it's Awesome: The parallax designed, responsive website brings the legend of Bad Martha to life for consumers.
Visit the website at www.badmarthabeer.com.