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AMP Agency Names Michael Mish To President

AMP Agency, a division of Advantage Solutions, has named Michael Mish president. Mish, who joined AMP Agency in 2012, most recently served as SVP, general manager and previously as SVP of business development. As president, Mish is responsible for agency operations, strategy and growth, including strategic acquisitions. Under Mish’s leadership, the agency has experienced consistent year-over-year growth on a national and now global scale. “AMP’s growth is in large part attributable to Michael’s focus on shifting to strategic relationships and evolving AMP’s capabilities to meet the changing needs of clients,” said AMP Agency Founder Gary Colen. “Michael has specifically focused on the demand for top-tier, growth-focused digital media services, experience design, dynamic creative, data science and advanced analytics.” Mish serves on Advantage's DE&I board, which is supporting a multiyear diversity, equity and inclusion strategy that includes the establishment of employee resource groups, training programs, talent benchmarks and policy recommendations. Working with other senior executive leaders, Mish is focused on developing a positive culture and recruiting diverse talent to the company. “Improving DE&I within the marketing and advertising industry is nothing new,” Mish said. “As a Hispanic leader from humble beginnings, I recognize the need to create opportunities within and outside of our agency. “I want to be part of the change in the industry. At AMP, our core values are Openness, Empathy and Growth. Our leadership team is focused on developing an inclusive culture and recruiting multicultural talent. Not only is it the right thing to do, but diversity of thought and experience will drive breakthrough work for our clients, increase innovation and accelerate our momentum.” Last year, AMP established a Diversity, Equity and Inclusion committee and developed a pro-bono program, setting a goal of dedicating up to 10% of annual billable hours to support organizations led or owned by Black, Latinx, LGBTQIA+ people or people impacted by disabilities. “We decided our role in solving inequalities is to focus our intellectual capital on growing businesses that support these communities,” Mish said. “When Michael joined AMP, he immediately drove value for the agency and our clients and has always stood out as an innovative and strategic leader,” Colen said. “The larger vision for the agency has consistently been at the forefront of his contributions. I’ve always looked to Michael for opportunities to lead and guide the agency, given his proven marketing genius and passion for growing our clients’ brands with breakthrough work and for growing our people. In his new role as president, I know he will combine these areas of focus to continue to elevate our agency and our people for our clients.” Mish has had an amazing journey here at AMP! View this video to learn more:   Congratulations, Mish! READ THE NEWS:  https://www.adweek.com/agencyspy/amp-agency-elevates-michael-mish-to-president/173862/ https://www.lbbonline.com/news/amp-agency-names-michael-mish-as-president

2021 Fall DE&I Challenge

This fall, AMP is kicking off its first ever DE&I challenge! We're playing bingo all month long and we invite you to join us. There’s gonna be bingo, there’s gonna be prizes, there’s gonna be education we can use to make our workplace and the world more equitable and inclusive. Get ready to celebrate diversity *and* simultaneously compete with your fellow AMPers for some awesome grand prizes. To play, screenshot the bingo card template in our Fall 2021 DE&I Challenge highlight on our Instagram page, and re-share it to your Instagram Story as you complete challenges. Tag us in pics of you completing challenges for a chance to be featured in our Highlight reel! For recommendations and resources, view our Instagram page and click the link in bio to view the resource list. LINKS: Instagram: https://www.instagram.com/amp_agency/ Resource list: https://linktr.ee/ampagency We encourage our industry peers to join us in taking on the challenge!

AMP Agency Expands Digital Experience Services with SmallTalk

PRESS RELEASE:  AMP Agency, a full-service marketing firm based in Boston with teams in New York, Seattle, Los Angeles and Austin, will combine its capabilities with SmallTalk, a digital experience agency acquired by AMP Agency earlier this year. Bringing expertise in strategy, product management, product design and product development to an array of high-profile brands, the combined group will be known as AMPXD™. AMP, the 200-plus-person agency named to Adweek’s inaugural Fastest Growing Agencies list in 2019 with clients that include Facebook, Sam Edelman and more, envisions a seamless transition to support its growing national client base, furthering its insightful and innovative approach.   “As our clients’ business challenges become more and more complex, it’s crucial that we demonstrate our expertise across the entire customer experience,” said AMP Agency SVP, General Manager Michael Mish. “With SmallTalk’s proven expertise in the space, this combination expands and enhances our experience design offer.” SmallTalk, based in San Francisco, California with more than 40 employees, names VMware as one of its clients, among other noteworthy North American and global brands. Some of the agency’s best work is in digital product design and enterprise CMS Websites with a focus on ADA-compliant experiences. SmallTalk always aims to align itself with the client mindset and long-term goals. “Designing and engineering creative, complex digital experiences is our specialty and SmallTalk truly feels we fit neatly into AMP’s wheelhouse of work—it’s a complementary relationship that felt right from our earliest conversations,” said Robert Balmaseda, founder and managing director of SmallTalk Agency, who has managed and sold several successful agencies. “We pride ourselves on serving immediate client needs, while offering progressive and extended solutions that might not have been considered within a short-term goal.” Balmaseda has a deep understanding of technology and market trends having spent more than 10 years at SolutionSet/Epsilon helping organizations like California State Lottery, Chevron, Cisco, eBay, UPS and Wells Fargo create digital customer experiences. Prior to SolutionSet, Balmaseda held key management positions for various agencies, startups and consultancies, including Carat Interactive, iGeneration, HardCloud, USWeb/CKS and Digital Planet. “AMP will continue to invest in UX, design, technology and digital solutions that enable us to transform and build businesses,” Mish added. AMP Agency also recently hired Kiki Takakura-Merquise as vice president of digital transformation to elevate its business strategy offering to better serve clients navigating emerging technology and media and complex shifts in business. Learn more about the new San Francisco team here and explore our mobile & web services here. Check out the story on Adweek, Campaign US, Little Black Book and MediaPost.  

AMPlifier - Social Media Industry Update - Week of June 7, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER LAUNCHES 'TWITTER BLUE', ITS NEW, PAID SUBSCRIPTION OFFERING FOR ADD-ON TWEET FEATURES You've seen it in testing, and now it's here, with Twitter officially launching its new 'Twitter Blue' subscription service, which will enable users to pay a monthly fee to gain access to a range of additional tweet features and tools. INSTAGRAM ADDS NEW 'DROPS' PRODUCT SHOWCASE TO HELP BOOST ECOMMERCE ACTIVITY Instagram has launched a new product showcase option today called 'Drops', which will highlight the latest product launches from brands you've engaged with, or may be interested in, at the top of the Shop tab in the app. FACEBOOK OPENS UP MESSENGER API FOR INSTAGRAM, PROVIDING NEW CUSTOMER SERVICE POTENTIAL Facebook announced an expansion of its Messenger API for Instagram, which will enable businesses to feed their Instagram Direct messages into their existing CRM platform, streamlining management and response. TWITTER CONTINUES WORK ON ITS NEW SPACES TAB, ADDS EDITING OPTIONS FOR SCHEDULED SPACES As Clubhouse downloads continue to slow, Twitter continues to add new elements to boost the use of its own audio Spaces option, which will soon include a new, dedicated Spaces tab in the middle of the bottom function bar to improve Spaces discovery.     That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of June 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. NEW INSTAGRAM INSIGHTS MAKE ITS TIKTOK COMPETITOR REELS MORE APPEALING Instagram launched new Insights for Reels and Live on its Professional Dashboard, giving businesses and creators essential data about the reach of their content. These tools will help Reels catch up with its competitor TikTok, which already offers users detailed analytics. As Instagram and TikTok continue trying to keep up with one another, it can only be a good thing for influencers and small businesses that use these platforms to bolster their income. INSTAGRAM ROLLS OUT NEW OPTION TO HIDE LIKE COUNTS ON POSTS, WHICH IS ALSO COMING TO FACEBOOK It's been in testing for a while, and has even been implemented as the only display option in some regions. But this week Instagram has announced the next stage of its experiments in hiding like counts on posts, with all Facebook and Instagram users soon set to be able to choose whether or not they display like counts on each of their updates.   PINTEREST NOW FACILITATES MORE THAN 5 BILLION SEARCHES PER MONTH For context, Pinterest last, officially reported its total search volume in 2016, when it was facilitating 2 billion searches every month. That means Pinterest has increased its search volume by 150% over the last five years - which, given the pandemic, and the subsequent boost for eCommerce and online product discovery, is not overly surprising. But it does provide some additional context on Pinterest's user traffic, with the majority of these searches (if not all) for products that people are looking to buy.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of May 24, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER OUTLINES CHANGES TO IMAGE POSTING PROCESS, AND ADDRESSING ALGORITHMIC BIAS IN VISUAL PREVIEWS This is interesting - earlier this month, Twitter rolled out its updated, full image display format for visuals added to tweets, ensuring that users get the full context in image previews, as opposed to an automatically cropped version. FACEBOOK LOOKS TO EXPAND PAID EVENTS TOOLS TO HOST PAY-PER-VIEW LOCAL SPORTS Facebook is looking to expand its paid events feature into the minor league and local sports, which would give these smaller competitions more opportunities to generate income, while also bringing more viewers to Facebook, helping to boost its video offerings. PINTEREST LAUNCHES 'IDEA PINS,' A REVAMPED VARIATION ON STORIES Pinterest, the social network that decided it doesn’t want to be classified as a social network anymore, given its evolving focus on eCommerce, has now also decided that it’s not going to call its Stories clone ‘Stories’ any longer.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency’s Andie Tilden Jewett Featured In Ad Age

AMP Agency’s VP of Business Development and Marketing, Andie Tilden Jewett, was recently featured in an Ad Age article discussing the impact the pandemic has had on working mothers in our advertising agency. Here’s what Andie had to say about it:  “My first son was born at the end of February, and the world turned sideways only a few weeks later. When I returned to work, I felt severe pressure to find ways to immediately provide value to my team and company. I felt any free moment between meetings should be spent with my son, and every moment the baby was sleeping should be spent working. It’s taken many months, but I have invested time in establishing rules for myself. It’s territory I never thought I would have to navigate, but ultimately has made me a better mom and employee.” Check out the full article and feature here: https://adage.com/article/advertising/amp-spotlight-how-she-cession-has-transformed-advertising/2336626 

AMP Agency Wins Shorty Awards For Amway Artistry Studio Work

AMP Agency recently received a Gold Distinction and an Audience Honor in the beauty category at the13th annual Shorty Awards for our work with Amway’s Artistry Studio.  The work had Amway and AMP working together to promote their new skincare product line through socially relevant and creative brand storytelling across various mediums. Check out the full award-winning submission here: https://shortyawards.com/13th/work  Also, be sure to check out the full Amway Artistry Studio case study here: https://www.ampagency.com/amway-artistry-studio-case-study

AMPlifier - Social Media Industry Update - Week of May 17, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TIKTOK MOVES TO THE NEXT STAGE OF ECOMMERCE TESTING, A KEY SHIFT FOR THE PLATFORM TikTok is working to establish stronger monetization processes for its short-form video content, in order to capitalize on its massive potential and provide more motivation to keep its top users posting to the app, as opposed to moving on to more lucrative pastures. Read More   TIKTOK ADDS ANOTHER WAY TO REMIX VIDEOS WITH GREEN SCREEN DUETS TikTok launched a new feature today that combines the existing duet and green screen formats, letting people use other TikToks as the background for their own. “Green Screen Duet” now appears as an option in the duet layout menu. Like all duets, the creator of the original video is tagged in the caption of the new one. This could be great news or a portent of even more sensory overload in the app, depending on your sensibilities. Read More FACEBOOK LAUNCHES INITIAL TEST OF ITS CLUBHOUSE-LIKE AUDIO ROOMS IN TAIWAN Facebook's new audio social options look set to shake up the trend even further, with the company now launching the first public test of its recently announced audio tools with users in Taiwan. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of May 10, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER ROLLS OUT LARGER IMAGE DISPLAY IN TIMELINES TO ALL USERS ON ANDROID AND IOS Twitter is now rolling out its new tweet image display format, which will mean that full-sized previews of attached tweet images are now shown within user timelines, as opposed to the current cropping down to fit your picture into a specific tweet image frame. Read More YOUTUBE REPORTS 49% JUMP IN AD REVENUE AS VIDEO CONSUMPTION BEHAVIORS EVOLVE As digital consumption behaviors evolve, and new habits become embedded, traditional advertising approaches are also being completely transformed - and in many cases, flipped on their head. Read More INSTAGRAM LAUNCHES FIRST EDITION OF 'INSTAGRAM INSIDER' DIGITAL MAGAZINE, HIGHLIGHTING PLATFORM TRENDS Instagram has published the first edition of its new 'Instagram Insider' digital magazine, which aims to highlight key content trends, based on Instagram activity, as well as influential creators on the platform. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

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