You may know Sascha Lock, our VP of Media who sits in the AMP Boston office. But did you know he recently had an article titled “My Quantified, Connected Self” featured on Little Black Book Online? In his article, Sascha describes the world we’re living in as a “privacy paradox” where brands and tech companies struggle to find the right balance between personalizing user experiences and respecting people’s data privacy. “One of this industry’s biggest desires is for clients to share their transactional data, as granularly as possible, with the enviable goal to measure activity X’s impact on metric Y,” Sascha explains. “And in most cases, they aim to demonstrate things like incremental lifts in sales, foot traffic, engagement, clicks, etc. - let’s say as a result of paid media activity - so they can refine and optimise for the future.” Want to continue reading? Check out the full story here: https://lbbonline.com/news/my-quantified-connected-self/
We’re honored to announce that AMP Agency was recently named to the 2020 Chief Marketer 200 list. The list highlights the top agencies across the categories of experiential, sports and entertainment, promotion, retail, social media, business-to-business brand engagement, digital, design, business-to-business demand generation, business-to-business experiential and marketing technology. AMP Agency was chosen based on customer testimonials, high caliber and consistent work, case study submissions, innovative and creative executions, and bold and inspiring concepts and ideas that help propel the industry forward. See what our CEO, Gary Colen, had to say about AMP’s inclusion on the list. “We’re proud to attribute our recognition on the Chief Marketer 200 list to our continual commitment to offering our clients data-led total experience management across digital and physical, affecting change at every touchpoint in the customer journey. Our focus on creating highly differentiated, data-driven audience building capabilities has consistently proven to help brands and retailers scale consumer engagement and deliver meaningful results to the bottom line.” Check out the full Chief Marketer 200 list here: https://cm200.chiefmarketer.com/?q=winners
We’re proud to announce that our courageous campaign work with Eastern Bank won three MarCom Awards today, alongside their other agency partner, Skyword. Congratulations to our client, Eastern Bank, on this honorable distinction. Gold Award for Social Engagement Platinum Award for Social Campaign Platinum Award for Social Ad Campaign The awards honor Eastern Bank's commitment to supporting the LGBTQ community and their Good Votes campaign. When a Massachusetts ballot question during midterm elections threatened the rights of our transgender community, we knew we had to take action. The Good Votes campaign was about fighting for and giving a voice to the marginalized. It was about protecting the human rights of our transgender friends, family, and neighbors in Massachusetts. And it was about getting the New England community to join Eastern Bank for good. We're proud to say, it did exactly that. The campaign garnered 11,300+ reactions, comments and shares on social leading to a 72% lift in engagement rate. The results showed in market as we well with 68% of MA voters voting to uphold transgender rights and MA voters casting a record high of 3MM votes with a 60% voter turnout. Appreciation from Eastern Bank’s audience was evident in social comments too – "In a time when literally every "sage" in the industry would tell a brand not to "choose sides," thank you for knowing the difference between issues of human rights and dignity and merely debatable options. Your brand's staunch visible backing of LGBTIA concerns is noted and appreciated time and time again" –Social user You can learn more about the campaign here: https://joinusforgood.com/category/good-in-action/good-votes/ Or you can check it out on the MarCom winners list at here. Again, congratulations to Eastern Bank. We are incredibly proud to be your partner.
AMP Agency is thrilled to announce it's upcoming Creative Fair for Designers, Copywriting and Project Management (all levels) on Wednesday, May 7th at 3:00 PM. Do you eat, sleep and breathe creative? Do you love coming up with big ideas and then bringing them to life? If so, read on'?¦ We are looking for the most talented Creatives in the business to partner with us on some high-profile and exciting creative business. Looking for all levels: Designers Copywriters Art Directors Digital Project Managers / Producers Requirements: 4 year college degree Agency (or intern) experience with a focus in digital An appreciation for marketing, design and creative messaging A big-thinking, creative appetite Experience working with creatives, creative technologists, UX, project managers and developers Project Managers - need experience in online advertising Please submit cover letter and resume to firstname.lastname@example.org by Friday, May 2nd.
Creating a forum for the Marathon community to share their personal connection to the city of Boston and the Boston Marathon while supporting fundraising efforts BOSTON, MA, April 14, 2014'AMP Agency, an integrated marketing agency, in partnership with John Hancock, created the #WeRunTogether digital mosaic to bring together the extended Boston Marathon community prior to the race on April 21st. Since 1985, John Hancock has served as the principal sponsor of the Boston Marathon. Leading up to this year's Marathon, John Hancock wanted to extend its sponsorship online to further bring to life this year's theme of connectivity under the hashtag #WeRunTogether. By creating a shared space for conversations around the race, John Hancock was able to show its commitment and support for the Boston Marathon, drive national awareness of their sponsorship and promote their non-profit fundraising partnership with CrowdRise. To date via this year's Boston Marathon, John Hancock has raised over $19.7 million. The #WeRunTogether mosaic encourages the Marathon community ' runners, fans, volunteers, and non-profits ' to share their reasons for participating in the Boston Marathon in the form of videos, photos and/or text. All content is aggregated into the mosaic visualization 'representing the connectivity of the extended Boston Marathon community. The mosaics will appear online and on screens throughout the city of Boston during the Marathon. To further digital reach and provide another forum for individuals to support the Marathon community, AMP worked with John Hancock to create a suite of eCards featuring the 'We Run Together'? theme that are housed at www.OpenMe.com/bostonmarathon. 'It has been an emotional year for this city,'? said Gary Colen, CEO at AMP Agency. 'Our hope in this effort was to celebrate the perseverance of this city, whether you are running or not." Share your story at http://jhextramile.com/weruntogether/.
Blowfish for Hangover's Intoxication Nation recognized for innovation, value, and impact. BOSTON, MA (April 10, 2014) ' AMP Agency today announced its work for Blowfish for Hangovers has been selected as a finalist in the Healthcare, Wellness and Pharmaceutical category for the MITX What's Next Awards. This year MITX combined its annual Innovation and Interactive Awards into a single show recognizing Boston's entire digital ecosystem. Since 1996 the MITX Award shows have grown to become the largest and most prestigious awards competitions in the country for marketing innovations, celebrating the best creative and technological accomplishments emerging from New England. 'The finalists that emerged from an unprecedented number of submissions received for this year's MITX What's Next Awards demonstrate the creativity and innovation of our region's rich digital ecosystem,'? says MITX Board Member and Communispace Chief Operating Officer Howard Kogan, who serves as Chairman of the MITX What's Next Awards Advisory Committee. 'From startups to large corporations and everything in between, the individuals behind this work continue to raise the bar for the entire digital community.'? AMP developed Blowfish for Hangovers' Intoxication Nation, an online destination built upon a series of interactive maps and real-time social content, which highlighted the shared experiences around drinking and hangovers to introduce Blowfish as an authoritative voice on hangovers. In addition to the microsite, the program was expanded via a mix of online and off-line tactics across paid, earned and owned channels including display media, social media, PR and bar sampling. AMP Agency will be recognized with the other finalists in the category of Healthcare, Wellness and Pharmaceutical category at a gala awards ceremony traditionally attended by over 1,000 of the region's top interactive marketing and technology professionals. Winners will be announced at a ceremony at the Westin Waterfront Hotel on May 29th. Tickets can be purchased at www.mitxawards.org/The-Ceremony.aspx
AMP Agency is thrilled to announce its upcoming Digital Recruiting Fair for all levels of Account Management on Friday, April 11th from 3-6 pm. Do you have a thirst for Digital? Does social media, digital strategy and analytics excite you? If so, read on'?¦ We are looking for Digital Animals to join our growing Account Team to work on some high-profile and exciting client business. We are looking for all levels: Account Executive Senior Account Executive Account Supervisor Associate Director Candidates are required to have the following: 4 year college degree Agency experience with specialty in digital An appreciation for digital analytics A big-thinking creative appetite Please submit cover letter and resume to email@example.com by April 9th, and we will respond immediately.
Chopard, a Swiss-based luxury watch, jewelry and accessories company, sought to increase brand awareness among a high-net worth audience and drive sales on its e-commerce site during the holiday season. Standing out during the holiday season is no easy feat. To cut through the clutter, Chopard needed to maximize reach and frequency with relevant audiences. To appeal to the affluent demographic, Chopard advertisements needed to appear within environments synonymous with quality, excellence and respect while utilizing high impact creative executions to stand out during the busy season. We positioned the brand within relevant environments using high impact units and aggressive SEM optimizations. Tactics included partnering with premium content partners and performance networks. Performance driving networks proved to be the top performers throughout the campaign. Undertone, Media6Degrees and ShareThis drove 82% of landing page visits. Premium partners with specific targeting drove brand awareness with higher engagement. The holiday campaign accomplished the brand awareness and drive to e-commerce goals ' delivering approximately 12.4 MM impressions and a spike in revenue during the holiday months.
During the 2013 Holiday season, we teamed up with Hasbro on a quest to make every kid a true believer in the Kringle himself. It may have seemed like a lofty goal, but the numbers showed otherwise. We discovered that between Thanksgiving and Christmas 2012, approximately 50,000 people searched 'Is Santa real?' With that number in mind, we created a simple online experience that allowed kids and parents to take a sneak peak at life in Santa's workshop and some of Hasbro's best holiday toys. We started by inventing a host. A lovable tour guide named Edison the Elf, the top, toy-builder-tester-player and Hasbro-elf in the North Pole. He showed users a day in the life of a fun-loving elf, earning an honest living in Santa's workshop. After launch, we drove significant traffic to the experience with a paid search campaign around 'Is Santa real.' While we can't truly quantify the number of believers, we can tell you that the kids who searched 'is Santa real' in 2013 received quite the reason to believe. Thanks, Edison.
What makes Icelandair so great? It offers 'nonstop flights to the northern lights.'? Our challenge? Increase awareness and consideration of Icelandair by sharing this message via a media campaign that strategically leveraged specific market nuances to better connect with the audience. We discovered males and female travelers, ages 25+, like to envision the end destination when researching travel purchases along with receiving the key pieces of information (price, flight time, connections, etc). Additionally, we uncovered that the audience in the key markets (Seattle, New York City, Denver, Washington DC, Toronto and Boston) have differently levels of familiarity with Icelandair. With these findings in mind, our media team developed a multi-market campaign that: Tapped into consumer's inherent desire for travel by visually delivering benefits of Iceland Tailored executions to suite each market's needs based on available opportunities, budget considerations, and target's behaviors, interests and travel plans Combined OOH advertising with digital elements to provide a multi-touch point approach For the online advertisements, the strategy was smart reach with high impact and engagement. We deployed mobile ads to connect with consumers whenever and wherever they were searching. The OOH placements were high impact experiences ' wrapped subway cars and huge advertisements inside and outside of stations. Consumers loved the campaign. Tweeting things like 'the strategy of plastering a PATH train car with an ad campaign worked on this fool. I want to go to Iceland. #Icelandair'? Through a baseline and post-campaign brand health study, we discovered a substantial increase in awareness, consideration and purchase intent.