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AMPlifier - Social Media Industry Update - Week of June 7, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER LAUNCHES 'TWITTER BLUE', ITS NEW, PAID SUBSCRIPTION OFFERING FOR ADD-ON TWEET FEATURES You've seen it in testing, and now it's here, with Twitter officially launching its new 'Twitter Blue' subscription service, which will enable users to pay a monthly fee to gain access to a range of additional tweet features and tools. INSTAGRAM ADDS NEW 'DROPS' PRODUCT SHOWCASE TO HELP BOOST ECOMMERCE ACTIVITY Instagram has launched a new product showcase option today called 'Drops', which will highlight the latest product launches from brands you've engaged with, or may be interested in, at the top of the Shop tab in the app. FACEBOOK OPENS UP MESSENGER API FOR INSTAGRAM, PROVIDING NEW CUSTOMER SERVICE POTENTIAL Facebook announced an expansion of its Messenger API for Instagram, which will enable businesses to feed their Instagram Direct messages into their existing CRM platform, streamlining management and response. TWITTER CONTINUES WORK ON ITS NEW SPACES TAB, ADDS EDITING OPTIONS FOR SCHEDULED SPACES As Clubhouse downloads continue to slow, Twitter continues to add new elements to boost the use of its own audio Spaces option, which will soon include a new, dedicated Spaces tab in the middle of the bottom function bar to improve Spaces discovery.     That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of June 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. NEW INSTAGRAM INSIGHTS MAKE ITS TIKTOK COMPETITOR REELS MORE APPEALING Instagram launched new Insights for Reels and Live on its Professional Dashboard, giving businesses and creators essential data about the reach of their content. These tools will help Reels catch up with its competitor TikTok, which already offers users detailed analytics. As Instagram and TikTok continue trying to keep up with one another, it can only be a good thing for influencers and small businesses that use these platforms to bolster their income. INSTAGRAM ROLLS OUT NEW OPTION TO HIDE LIKE COUNTS ON POSTS, WHICH IS ALSO COMING TO FACEBOOK It's been in testing for a while, and has even been implemented as the only display option in some regions. But this week Instagram has announced the next stage of its experiments in hiding like counts on posts, with all Facebook and Instagram users soon set to be able to choose whether or not they display like counts on each of their updates.   PINTEREST NOW FACILITATES MORE THAN 5 BILLION SEARCHES PER MONTH For context, Pinterest last, officially reported its total search volume in 2016, when it was facilitating 2 billion searches every month. That means Pinterest has increased its search volume by 150% over the last five years - which, given the pandemic, and the subsequent boost for eCommerce and online product discovery, is not overly surprising. But it does provide some additional context on Pinterest's user traffic, with the majority of these searches (if not all) for products that people are looking to buy.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of May 24, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER OUTLINES CHANGES TO IMAGE POSTING PROCESS, AND ADDRESSING ALGORITHMIC BIAS IN VISUAL PREVIEWS This is interesting - earlier this month, Twitter rolled out its updated, full image display format for visuals added to tweets, ensuring that users get the full context in image previews, as opposed to an automatically cropped version. FACEBOOK LOOKS TO EXPAND PAID EVENTS TOOLS TO HOST PAY-PER-VIEW LOCAL SPORTS Facebook is looking to expand its paid events feature into the minor league and local sports, which would give these smaller competitions more opportunities to generate income, while also bringing more viewers to Facebook, helping to boost its video offerings. PINTEREST LAUNCHES 'IDEA PINS,' A REVAMPED VARIATION ON STORIES Pinterest, the social network that decided it doesn’t want to be classified as a social network anymore, given its evolving focus on eCommerce, has now also decided that it’s not going to call its Stories clone ‘Stories’ any longer.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency’s Andie Tilden Jewett Featured In Ad Age

AMP Agency’s VP of Business Development and Marketing, Andie Tilden Jewett, was recently featured in an Ad Age article discussing the impact the pandemic has had on working mothers in our advertising agency. Here’s what Andie had to say about it:  “My first son was born at the end of February, and the world turned sideways only a few weeks later. When I returned to work, I felt severe pressure to find ways to immediately provide value to my team and company. I felt any free moment between meetings should be spent with my son, and every moment the baby was sleeping should be spent working. It’s taken many months, but I have invested time in establishing rules for myself. It’s territory I never thought I would have to navigate, but ultimately has made me a better mom and employee.” Check out the full article and feature here: https://adage.com/article/advertising/amp-spotlight-how-she-cession-has-transformed-advertising/2336626 

AMP Agency Wins Shorty Awards For Amway Artistry Studio Work

AMP Agency recently received a Gold Distinction and an Audience Honor in the beauty category at the13th annual Shorty Awards for our work with Amway’s Artistry Studio.  The work had Amway and AMP working together to promote their new skincare product line through socially relevant and creative brand storytelling across various mediums. Check out the full award-winning submission here: https://shortyawards.com/13th/work  Also, be sure to check out the full Amway Artistry Studio case study here: https://www.ampagency.com/amway-artistry-studio-case-study

AMPlifier - Social Media Industry Update - Week of May 17, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TIKTOK MOVES TO THE NEXT STAGE OF ECOMMERCE TESTING, A KEY SHIFT FOR THE PLATFORM TikTok is working to establish stronger monetization processes for its short-form video content, in order to capitalize on its massive potential and provide more motivation to keep its top users posting to the app, as opposed to moving on to more lucrative pastures. Read More   TIKTOK ADDS ANOTHER WAY TO REMIX VIDEOS WITH GREEN SCREEN DUETS TikTok launched a new feature today that combines the existing duet and green screen formats, letting people use other TikToks as the background for their own. “Green Screen Duet” now appears as an option in the duet layout menu. Like all duets, the creator of the original video is tagged in the caption of the new one. This could be great news or a portent of even more sensory overload in the app, depending on your sensibilities. Read More FACEBOOK LAUNCHES INITIAL TEST OF ITS CLUBHOUSE-LIKE AUDIO ROOMS IN TAIWAN Facebook's new audio social options look set to shake up the trend even further, with the company now launching the first public test of its recently announced audio tools with users in Taiwan. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of May 10, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER ROLLS OUT LARGER IMAGE DISPLAY IN TIMELINES TO ALL USERS ON ANDROID AND IOS Twitter is now rolling out its new tweet image display format, which will mean that full-sized previews of attached tweet images are now shown within user timelines, as opposed to the current cropping down to fit your picture into a specific tweet image frame. Read More YOUTUBE REPORTS 49% JUMP IN AD REVENUE AS VIDEO CONSUMPTION BEHAVIORS EVOLVE As digital consumption behaviors evolve, and new habits become embedded, traditional advertising approaches are also being completely transformed - and in many cases, flipped on their head. Read More INSTAGRAM LAUNCHES FIRST EDITION OF 'INSTAGRAM INSIDER' DIGITAL MAGAZINE, HIGHLIGHTING PLATFORM TRENDS Instagram has published the first edition of its new 'Instagram Insider' digital magazine, which aims to highlight key content trends, based on Instagram activity, as well as influential creators on the platform. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Jessica Dancewicz joins AMP Agency as VP of Account Management

We’re excited to announce that Jessica Dancewicz has joined the AMP team as the new Vice President of Account Management.  Dancewicz will manage the agency’s relationship with clients and leading initiatives that go beyond digital-marketing campaigns, using personalization technologies and deepening connections with customers across all touch points. Dancewicz joins AMP after a long career with MullenLowe.  Check out this featured spotlight  in Ad Age’s People on the move: https://adage.com/people-on-the-move/jessica-dancewicz

AMPlifier - Social Media Industry Update - Week of May 3, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TIKTOK LAUNCHES LEAD GENERATION ADS TO HELP ADVERTISERS COLLECT AUDIENCE INFORMATION TikTok is looking to help advertisers gain more direct insight on potential customers via a new Lead Generation ad option, which will enable brands to capture user data directly from their in-stream ads.   FACEBOOK FLAGS CHANGES TO NEWS FEED RANKING, WITH NEW TESTS TO DETERMINE WHAT USERS WANT TO SEE Facebook has outlined how it's looking to improve its feed ranking processes by undertaking a range of new assessment approaches, including updated user surveys, soliciting different types of feedback, and weighting posts based on 'angry' reactions.   FACEBOOK TESTS NEW VIDEO AD OPTIONS, INCLUDING UPDATED TARGETING CATEGORIES AND INSTAGRAM REELS ADS Facebook has announced new topic-based targeting options for its in-stream ads, as well as the first stage of ads in Instagram Reels, expanding its outreach options.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of April 26, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM IS ADDING NEW TOOLS TO PROTECT USERS FROM ABUSIVE DMS AND REPEATED, UNWANTED CONTACT Instagram is adding some new options to protect people from abusive DMs, with the capacity to filter DM requests that include offensive words, and a new way to stop users you've already blocked from contacting you via a different account. Read More   TWITTER LAUNCHES INITIAL TEST OF 'PROFESSIONAL PROFILES' FOR BRANDS AND CREATORS After previewing them at its recent Analyst Day overview, Twitter is now officially launching a live test of its new 'Professional Profiles', which will provide a new way for brands to present themselves on the platform, with dedicated tools and features aligned specifically with work use. Read More   GOOGLE ROLLS OUT NEW INSIGHTS INTO RISING CONSUMPTION TRENDS WITHIN GOOGLE ADS With the COVID-19 pandemic causing various significant shifts in online shopping behaviors, it can be difficult for marketers to keep up with the changes in their niche, and optimize their campaigns accordingly. This is why Google is adding new emerging trend insights within Google Ads, based on Google search activity, which will alert marketers to relevant shopping and discovery changes in their sector, enabling them to update their ad strategy in line with demand. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

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