Marketing Land recently released an article discussing a recent survey by Conductor. The survey argued the importance of SEO during an economic downturn and had respondents from a wide range of industries including retail, healthcare and travel. Check out some of the key findings from the article below.
Due to the outbreak of COVID-19, marketing budgets are being impacted with 65% of survey respondents reporting that their budgets will most likely be decreasing. 45% reported that their budgets would only decrease slightly while 20% noted that their budget would decrease greatly. Despite a decrease in budgets, 32% said their goals would remain the same while 36% said their goals would actually increase.
So how do you meet these goals with a reduction in budget?
The majority of survey respondents agreed that SEO would gain in importance either slightly (34%) or steeply (29%) during this time. Organic search was seen by 66% of respondents as the top performing channel last year.
When asked how a global recession would impact your marketing strategy, the top response was to lower the marketing budget. The second top response was to specifically invest in lower cost channels like SEO.
So why does all this matter? As consumers’ behaviors shift to focus on seeking information and answers, brands should rise to meet the demands of their audiences. With a reduction of budgets from other marketing channels, it makes sense that content creation and organic search optimization are now more important than ever to meet goals and reach/retain customers. Learn how AMP Agency can manage your organic search strategy during these challenging times and after them.