What's it like to eat, sleep and breathe technology? Join AMP at FutureM 2012 and ask the incoming class of 2016.
In the time it takes you to read this, they have switched electronic devices - twice. They change between 27 content streams per hour. 71% are on Facebook and the majority doesn't watch traditional TV. The Class of 2016 is changing the future of marketing with technology. And you need to know how to reach them.
Join Matt Jacobs, Director of Channel Planning, and members of Boston University's Class of 2016 for a panel discussion and insight session about the behavior, preferences and buying patterns of this group of change-makers.
Location: Hynes Convention Center
Date: Tuesday, October 23rd
Session format includes:
- Presentation from Kenneth Elmore, Dean of Students, Boston University
- Presentation from Matt Jacobs, Director of Channel Planning, AMP Agency
- In-depth Student Panel with members of the Class of 2016