November 21, 2016

Age of Abundance: How the Content Explosion will Invert the Media Industry


Over the past century, technological advancements have massively reduced the cost and time needed to create and circulate content. Though this has liberated artists, consumers are now drowning in a virtually infinite supply of things to watch, listen to and read. The answer to a world where attention is the key constraint, not capital or distribution, isn’t Big Media – it’s the Influencer Curator.

No one to blame but ourselves.

Topics: Research and Insights, Content Development, Vertical - Entertainment and Media