June 25, 2015
Read what AMP Agency’s VP of Measurement and Anayltics had to say on the “Tips for Generating Data and Analytics in an Agency Setting,” panel at the 2015 MITX Data Summit.
June 15, 2015
When launching a new product, leave the kitchen sink behind. Focus on a clear objective and allocate spend to support that one objective. Read more about the benefits of setting clear goals in this article.
May 19, 2015
Every year, some 50,000 new products are introduced. But shoppers are often driven by habit, repeatedly buying the same items for most of their household needs. It’s no wonder that, according to Booz & Co., some 66 percent of new products fail within two years of their introduction. So what’s a marketer to do to help consumers cut through the new product clutter?
May 11, 2015
Read our advice on how to develop a compelling value proposition for your new product to stand out in the competitive marketplace.
April 24, 2015
Apply for the AMP Insights Lab Incubator, a Boston University fully-accredited, in-house course that places AMP’s marketing experts in a professorial role.
April 13, 2015
Learn the 3 strategies every Challenger Brand should be taking, including an outsmart vs. outspend media approach, focus on loyalty programs and mobile.
April 10, 2015
Learn about the newest trend – reverse showrooming.
April 8, 2015
AMP Agency named finalist for 4 MITX Awards, which recognize excellence in concepts and creations in marketing and technology developed in New England.
March 16, 2015
Last Monday, a few AMPers had the pleasure of attending the Ad Club’s Women’s Leadership Forum. We heard from inspiring women who shared their unique personal stories. Read what inspired us most. Takeaway #1 – Push the status quo. “Just because a process or solution is not broken does not mean it should not be… Read more »
March 15, 2015
We’ve missed a HUGE opportunity this Winter season. When the snow falls, consumers are held captive. Literally, bringing new meaning to the idea of a captive audience. Think about the characteristics surrounding the Holy Grail of Marketing – the Super Bowl. The Super Bowl serves as our end-all-be-all due to the reach, the engaged audience, the media frenzy surrounding the event and the multi-screen engagement. Snowstorms are no different. Read more here.
March 12, 2015
Read five reasons brands should invest in sponsorships.
March 6, 2015
Today, every travel brand in the world is asking themselves: “How do we drive more online reservations and revenue?” Expedia is trying to answer this through acquisitions, with their recent announcement of plans to acquire Orbitz Worldwide for $1.6 billion in cash. With the massive consolidation happening with online travel companies, there is a fresh… Read more »
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