September 17, 2015
AMP Agency was named a finalist for the 2015 OMMA Awards, which honor agencies and advertisers that push the potential of digital advertising. AMP is being recognized for best ‘Newsjacking: Campaign’ for ‘Hasbro’s Play-Doh in Pop Culture.’ AMP utilized Play-Doh’s Facebook page to inspire fans and drive engagement by recreating memorable, pop-culture moments with Play-Doh…. Read more »
September 16, 2015
3 key lessons we can learn from the Artist of the Summer, Fetty Wap.
August 11, 2015
Read our advice on how to humanize your brand by understanding the price-oriented shopper on Pinterest.
August 3, 2015
Read our advice on how you can humanize your brand on creative social media platforms to reach your target audience- Millennial travelers.
July 7, 2015
Dashboards are normally used to provide companies with a snapshot on their digital performance. Learn how the city of Boston is using dashboards to track day to day operations and progress on major strategic objectives.
June 25, 2015
Read what AMP Agency’s VP of Measurement and Anayltics had to say on the “Tips for Generating Data and Analytics in an Agency Setting,” panel at the 2015 MITX Data Summit.
June 15, 2015
When launching a new product, leave the kitchen sink behind. Focus on a clear objective and allocate spend to support that one objective. Read more about the benefits of setting clear goals in this article.
May 19, 2015
Every year, some 50,000 new products are introduced. But shoppers are often driven by habit, repeatedly buying the same items for most of their household needs. It’s no wonder that, according to Booz & Co., some 66 percent of new products fail within two years of their introduction. So what’s a marketer to do to help consumers cut through the new product clutter?
May 11, 2015
Read our advice on how to develop a compelling value proposition for your new product to stand out in the competitive marketplace.
April 24, 2015
Apply for the AMP Insights Lab Incubator, a Boston University fully-accredited, in-house course that places AMP’s marketing experts in a professorial role.
April 13, 2015
Learn the 3 strategies every Challenger Brand should be taking, including an outsmart vs. outspend media approach, focus on loyalty programs and mobile.
April 10, 2015
Learn about the newest trend – reverse showrooming.
Sign Up for Our Newsletter
- CNN is going to live stream the Democratic debates in virtual reality http://t.co/CB4DqR1WeQ via @verge
- 70% of Fastest Growing Retailers See Beacons As High Value: The majority of successful retailers... http://t.co/7WU7qQMUS5
- Reddit is now in the publishing game—and its news site is comment-free http://t.co/e1ATlfDP8I via @WIRED
Boston · New York City
At AMP, we believe in better ideas created a different way. It’s in our heritage. Through the years, we’ve morphed from a non-traditional marketing agency into a full-service shop. Today, we’re a 100 + team of intellectually curious individuals who are eager to solve your business challenges. We’re ready to put our digital marketing and advertising services to work for you.Contact Us