April 13, 2015
Learn the 3 strategies every Challenger Brand should be taking, including an outsmart vs. outspend media approach, focus on loyalty programs and mobile.
April 10, 2015
Learn about the newest trend – reverse showrooming.
April 8, 2015
AMP Agency named finalist for 4 MITX Awards, which recognize excellence in concepts and creations in marketing and technology developed in New England.
March 16, 2015
Last Monday, a few AMPers had the pleasure of attending the Ad Club’s Women’s Leadership Forum. We heard from inspiring women who shared their unique personal stories. Read what inspired us most. Takeaway #1 – Push the status quo. “Just because a process or solution is not broken does not mean it should not be… Read more »
March 15, 2015
We’ve missed a HUGE opportunity this Winter season. When the snow falls, consumers are held captive. Literally, bringing new meaning to the idea of a captive audience. Think about the characteristics surrounding the Holy Grail of Marketing – the Super Bowl. The Super Bowl serves as our end-all-be-all due to the reach, the engaged audience, the media frenzy surrounding the event and the multi-screen engagement. Snowstorms are no different. Read more here.
March 12, 2015
Read five reasons brands should invest in sponsorships.
March 6, 2015
Today, every travel brand in the world is asking themselves: “How do we drive more online reservations and revenue?” Expedia is trying to answer this through acquisitions, with their recent announcement of plans to acquire Orbitz Worldwide for $1.6 billion in cash. With the massive consolidation happening with online travel companies, there is a fresh… Read more »
February 13, 2015
To celebrate Saturday Night Live’s 40th Anniversary, we took a look back at key lessons marketers can learn from the acclaimed show.
November 6, 2014
Ghosts, Goblins, and Data? This Halloween, AMP & Predictify made “BIG DATA” Less Scary”
October 24, 2014
AMP Agency Named Finalist for 4 Media Maven Awards, including Best Use of Print, Best Use of Out of Home, Best Use of Social and Best Plan for Campaign Spending $1M or Less.
October 20, 2014
Read learnings from the FutureM seminar: “After Omni-Channel: Preparing for Digital Context” Martie Woods and Stacey Symonds.
October 16, 2014
UNO’s Pizzeria & Grill, one of America’s leading casual dining restaurants, has selected AMP Agency, an integrated marketing agency, as its Agency of Record. UNO’s Pizzeria & Grill selected AMP as the Agency of Record following a competitive review based on its creativity, strategic thinking, affinity for providing local insights and new media expertise.
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- Our prediction for @LillyPulitzer and @Target: An increase in reverse showrooming. http://t.co/DXJezGR3Se
- 37% of Large Retailers to Deploy Beacons This Year: Many large and small retailers plan to... http://t.co/9BGADQ5IWa
- Interesting Data Showing The Worldwide Social Media Trends http://t.co/dMXexvlbkB
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