Teddie Peanut Butter has been around since 1925 when its founder emigrated to the United States from Armenia. Nearly 100 years later, Teddie has dedicated fans all over the country, but they aren't as aware of Teddie's long family history.
Here’s how we updated Teddie's website to give it a present-day feel without sacrificing its heritage.
Peanut butter is one of those perfect, versatile foods that you can use in plenty of recipes. Whether you mix it into a delicious Thai peanut sauce or delectable chocolate peanut butter brownies, you can find something new to try in the Recipes section of Teddie's website.
We also overhauled the UX for user-submitted recipes. Teddie fans can share their favorite original recipes through social or on the website itself.
Overall, AMP provided Teddie Peanut Butter with a refreshed website that appealed to a broader audience while still catering to their long-time fans. We took great care in ensuring that their core values permeated throughout the site to maintain their values-forward, family-owned feel.
